|This article needs additional citations for verification. (February 2008)|
|City of license||Belvidere, Illinois|
|Broadcast area||Rockford, Illinois|
|Frequency||104.9 MHz (also on HD Radio)|
|Translator(s)||100.5 W263BJ (Loves Park, relays HD2)|
|First air date||1971 (as WKWL-FM)|
HD2: Classic Hits "100.5 River FM"
|Former callsigns||WKWL (1971-1976)
|Owner||Mid-West Family Broadcasting|
WXRX (commonly known as "The X") is an FM radio station, broadcasting at 104.9 FM. Licensed to Belvidere, Illinois, the station serves the Rockford, Illinois area. Originally created by a company called "Radio Works" run by David McAley and Robert Rhea Jr., it is now owned by Mid-West Family Broadcasting. Originally a classic rock station, the X today is an active rock station in Rockford, IL.
Other popular disc jockeys that have worked for WXRX include Jonathon Brandmeier, Tim Crull, Cheryl Jackson as K.C. Meadows, Sky Drysdale, Alan Cox, Jamie Markley, Mark Zander as Mark Edwards, Lori Hastings, and Pete McMurray.
The station went on the air as WKWL on February 27, 1971 playing a "Good Music" format and affiliated with the ABC news network. The 300 foot tower was co-located with the studios on N. Bell School Road in Rockford. A fire in the basement where the transmitter was located burned the entire building to the ground.
The license was acquired in December, 1974, and the station was rebuilt at the Cherryvale Mall. It returned to the air in 1976 with the call letters WYBR (for "Yellow Brick Road"), transmitting from a 300' tower in the Cherryvale parking lot, with studios inside the mall in suite E-114.
The initial format was termed "Theatre of the Mind", and the first airstaff included many people with theatrical background. Actress Susan Saint James was a frequent visitor and contributor to station programming elements. The format gradually migrated to an Adult Contemporary/MOR format in the late 70s. Jonathon Brandmeier was the morning show host from 1978 to 1980.
In October 1992 Pete McMurray was hired as morning man, along with Linda Lampert as sidekick, thus "McMurray in the Morning" was born. No morning show in the history of WXRX has achieved higher ratings or a bigger following than "McMurray in the Morning." Lampert left in 1996. In 1998 McMurray exited for WCKG FM Talk Chicago, IL. From 1993-1998 Pete McMurray reigned as the "King of Rockford Radio."
100.5 NTA FM
On November 11, 2011, W263BJ began broadcasting as "100.5 NTA FM", at the time simulcasting WNTA AM 1330. On July 26, 2012 WXRX added a news/talk format branded as "NTA", airing the format which had long aired on WNTA 1330 AM Rockford, Illinois, on its HD2 digital subchannel. At that time WNTA 1330 changed formats to comedy and was no longer simulcasting the programming of 100.5 NTA FM, and 100.5 became a translator of WXRX HD2.
100.5 River FM
On February 21, 2014 WXRX-HD2 and W263BJ changed their format to classic hits, branded as "100.5 River FM".
|City of license||ERP
|W263BJ||100.5||Loves Park, Illinois||230||106.8 m (350 ft)||D||FCC|
- The 1972 Broadcasting Yearbook
- The 1978 Broadcasting Yearbook
- WNTA Rockford Adds FM Simulcast Radio Insight. November 11, 2011. Accessed December 31, 2013
- Official Website of WXRX
- Query the FCC's FM station database for WXRX
- Radio-Locator information on WXRX
- Query Nielsen Audio's FM station database for WXRX
- Query the FCC's FM station database for W263BJ
- Radio-Locator information on W263BJ