On November 16, 1984, WXXX (95 Triple-X) signed on-the-air. Its first song was Start Me Up (The Rolling Stones). WXXX signed-on at 3 kW on 95.3FM. At that time it was owned by several well-known Vermont Broadcasters such as Howard Ginsberg, John Hughes and John Nichols. They sold the station in 1986 to a Boston-based company. It was subsequently sold again to Atlantic Ventures, another Boston-based company. After that it was purchased by the owners of WVMT(AM) in Burlington. In the early 1990s WXXX upgraded their signal and moved to 95.5 FM. Although the station is licensed to South Burlington, the stations offices and studios are located in Colchester along with co-owned WVMT. This radio station was the birthplace of many radio careers like John Brooks, Lana Wilder, Jon "Jag" Gray, Mike Czarny, Michael Maze, Artie the One Man Party, Matthew "LA" Reid, Michael Mann, Troy Shannon, Keith Rice, John "Lucas" Grinnell, Scott Osbourne, Jeff Thomas, Lisa B, Josh "JB Goode" Goodman, Ken Benson, Rob Dawes, Skip Church, Walt Speck, Joe Taylor and Rob Poulin.