WLAT-FM in Conway, South Carolina played beautiful music at one time. The station then changed its call sign to WYAV and changed the format to top 40. In the mid-1980s WYAV became the market's first 100,000-watt station and made another format change to adult contemporary music. At the height of the station's popularity, WYAV bought an ad in the Myrtle Beach Sun-News to congratulate the listeners on making it the number-one station in the market. The format later changed to adult top 40, and eventually classic rock in 1993.
In the 1990s, WYAV added Howard Stern. Eventually, Stern became too controversial and was dropped because the station couldn't sell advertising for him, according to program director Brian Rickman.
Mike Gagliano of WWBRDetroit became afternoon DJ and music director in 1999. Less than a year later he was back in Detroit at WRIF.