WYKZ

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WYKZ
987theriverwykz.jpg
City of license Beaufort, South Carolina
Broadcast area Savannah, Georgia
Hilton Head, South Carolina
Branding 98.7 The River
Slogan Savannah's Only Lite Rock Station
Frequency 98.7 MHz
First air date 1978
Format Adult Contemporary
ERP 100,000 watts
HAAT 218 meters
Class C1
Facility ID 67680
Callsign meaning Former branding in the early '90s as Kiss FM
Former callsigns WBEU-FM (1960s-1981)
WQLO (1981-1984)
Owner iHeartMedia, Inc.
Webcast Listen Live
Website 987theriver.com

WYKZ is an adult contemporary radio station owned by iHeartMedia, Inc. and licensed to Beaufort, South Carolina, with the branding "98.7 The River - The Best Variety Of Yesterday & Today!" The station's studio is located on Alfred St. in Savannah, Georgia, and the transmitter is located near Sun City, South Carolina.

History[edit]

The station began broadcasting in the early 1960s as a station primarily for Beaufort County, WBEU-FM. 98.7 upgraded its tower in the early '80s and began targeting Savannah as adult contemporary WQLO "98.7 Lite FM". The station was known as "Kiss 98.7" for most of the 1980s before adopting its current name in the early 1990s.

External links[edit]

Coordinates: 32°19′44″N 80°56′17″W / 32.329°N 80.938°W / 32.329; -80.938