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|Slogan||"International Television Channel"|
|Channels||Analog: 48 (UHF)
Digital: 48 (Construction Permit)
|Affiliations||America One / CTV / NTV / DW|
(Amka Broadcast Network)
|Former callsigns||W48AY (to early-2000s)|
|Transmitter power||150 kW|
In Pinellas County, WZRA is available on WOW! cable TV channel 122 and on Bright House digital channel 948. WZRA is also on channel 24 on Verizon FiOS throughout the market, as far south as Sarasota County.
WZRA also presents daily newscasts from Greece, Europe's Euronews, Canada's CTV network (generally Canada AM and CTV National News), and from Newfoundland's NTV—all aimed at Canadian "snowbirds." They also carried Dini Petty's CTV talk show, via NTV, until CTV cancelled the series' repeats in the early-2000s.
In addition, WZRA offers some general entertainment and infomercials—some of it from the America One network.
When the station signed on the late-1990s, channel 48 went by the translator-style call sign "W48AY", and used the moniker "Bay TV". When the station became a class A television service in the early 2000s, the call sign changed to "WZRA-CA", though at present, it is unknown for what the call sign meant, or if they were randomly chosen by the FCC.
WZRA originally had its transmitter in Oldsmar, broadcasting at 41.7 kW. They since relocated to a 150 kW transmitter, broadcasting from facilities near the corner of US 19 and Palmetto Road in Port Richey, increasing coverage in west Pasco and southwestern Hernando counties, but reducing coverage in Hillsborough and central Pinellas. They have since filed a construction permit to flash cut channel 48 to a digital signal, still broadcasting from Port Richey, but at 15 kW.
Bright House dispute in Tarpon Springs
Until Mid-February 2006, WZRA was seen on Bright House channel 15 in the Tarpon Springs area. But on that date, WZRA was unceremoniously replaced with Tarpon Springs' local government channel, which, at its debut, was mainly a promo loop for an upcoming municipal election, plus live City Commission meetings.
Prior to December 2007 (when all local public service channels moved to the digital tier), Bright House allocated channel 15 for local Government-access television in Pinellas County, and had given that slot to WZRA on an interim basis, until Tarpon Springs started their own channel. And with WZRA being a low-powered station, Bright House is not obligated to carry the channel.
Since being dropped, WZRA received thousands of calls in support of the station, especially from the Greek community. Support was so huge, WZRA's station manager Angelos Angelatos urged their viewers to call Bright House, as well as call its Vice-President, Mike Robertson, direct.
Angelatos and his brother, talk show host Sam Angelatos, said that Bright House's discontinuation of WZRA was a form of discrimination, favoring the Hispanic community with four Spanish channels, while ignoring and mistreating other ethnic groups. 
In July 2006, Bright House gave WZRA a permanent home, on digital channel 948 in Northern Pinellas County. WZRA was slated to be dropped from Bright House by the end of April 2011; however, as of March 2014, the station is still part of the Bright House line-up. But despite the transmitter relocation to Port Richey, in Pasco County, WZRA is still available only to Bright House subscribers in Northern Pinellas.