WZRC

WZRC

City of license	New York City
Broadcast area	New York metropolitan area
Frequency	1480 kHz
First air date	1930
Format	Cantonese
Power	5,000 watts
Class	B
Facility ID	27398
Callsign meaning	W Z RoCk (former satellite network)
Owner	Multicultural Radio Broadcasting, Inc (MRB Licensee, LLC)
Website	See External Links

WZRC, on 1480 kHz, is a radio station owned by Multicultural Radio Broadcasting, Inc. and serves the New York City area by running Cantonese program.

History

Formation and the early years

This station started out as WHOM and was founded in 1930 by the New Jersey Broadcasting Corp. The call letters stood for owner Harry O'Melia. In the 1940s the station aired ethnic brokered programming and was owned by the Pope family who also published "Il Progresso," a daily newspaper in Italian. It ran many Italian-language programs, and included some German and Spanish programming as well. In 1960 it evolved to mostly Spanish. In 1975 the station was sold to SJR communications along with WHOM-FM.

1975 – 1982

WHOM-FM would become AC WKTU (then years later disco then rock WXRK, talk as WFNY-FM, and later rock again turned Top 40 WXRK again). WHOM AM was renamed WJIT (Radio Jit) and went from diversified Spanish to Spanish contemporary music. In the late '70s WJIT was the leading salsa and merengue station on the New York dial. The format changed to Spanish Adult Contemporary and the station was sold, along with WKTU 92.3, to Infinity Broadcasting in 1982.

1982 – 1998

Infinity in 1989 decided that with a new Spanish station on 97.9 that it should move 1480 WJIT (by then known as talk station 1480 Radio America) to an English format. So it shut down the Spanish format that spring and made the station WZRC. It took a heavy metal based satellite rock format and named the station "Z Rock". The call letters WZRC, were originally used in Chicago by the flagship station for the network, "Z-Rock 106.7 FM" from 1986-1987.

In December 1992 WZRC shortly switched to classic country through a satellite delivered service. But that February WZRC switched to a Korean brokered programming. Infinity continued to own the radio station until after its merger with CBS. At that point it owned 92.3 WXRK, 101.1 WCBS-FM, 102.7 WNEW-FM, 660 WFAN, 880 WCBS, 1010 WINS, and 1480 WZRC. While it was not required to sell WZRC it opted to anyhow and sold the station in 1998 to Multicultural Media.

Multicultural kept the Korean format but after a few years, in 2002, switched to Chinese and now in Cantonese (to complement Multicultural's Sinocast network broadcast locally on 92.3 FM subcarrier).

External links

• WZRC AM1480 (Chinese)
• 更多美国中文广播电台 ---> 多元文化广播集团 (Multicultural Broadcasting Radio Company)
• 另一個美國中文電台 ---> 中華商業廣播電台 (CWCB)
• Query the FCC's AM station database for WZRC
• Radio-Locator Information on WZRC
• Query Arbitron's AM station database for WZRC
• What it was like to intern at WZRC in 1991