|Type of site||Data-based product company|
|Created by||Wouter Broekhof & Robert Gaal|
Wakoopa is a software company that creates passive tracking solutions for market research. Wakoopa was founded in 2007 and is based in Amsterdam, the Netherlands.
Wakoopa develops passive metering software, which makes it possible to observe online behavior in a non-staged environment. This software is distributed amongst panels which give explicit consent to be part of the research. Furthermore the people that join the research are fully anonymous. Since the technology is user-side it is also possible to combine their online behavior with all the background information the participants decide to share, such as their age or the car they drive.
Wakoopa offers their software as a white label solution for companies to distribute amongst their own community. Next to this Wakoopa also has collaborations with panel providers in three countries, offering a ongoing data source on online behavior.
History / Wakoopa Social
Wakoopa started as a social network in 2006, which attracted around 200.000 registered users, referred to as 'Wakoopians'. The platform offered people the possibility to track the applications they used and write reviews on them. This could be compared to other users, making discovering software social. By spending time in applications and writing reviews, the users could win certain statuses, which ranged from Newbie, Novice, Enthusiast, Devotee, Expert, Fanatic and Overlord. These statuses each had their own icon which were designed by the Dutch cartoonist Nozzman. In 2010 Wakoopa started to put their tracking software to use for market research, to bring online research to the next level. Due to the success of this new turn, Wakoopa decided to close down the social network in 2012.
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