Wall's (ice cream)
|Product type||Ice Cream|
|Related brands||Wall's (Meat)|
|Tagline||ICE Cream makes u HaPPY |
Wall's is a United Kingdom-originated food brand covering, owned by Unilever. Wall's itself is now core to Unilever's Heartbrand global ice cream business, used currently in China, Hong Kong, India, Indonesia, Italy, Austria, Greece, Jordan, Lebanon, Malaysia, Maldives, Mauritius, México, Pakistan, Portugal, Brazil, Romania, Philippines, Qatar, Saudi Arabia, South Africa, Spain, Singapore, Sri Lanka, Thailand, Turkey, United Arab Emirates and Vietnam. However, in some countries like India, most of Wall's products are not milk based ice cream but rather vegetable fat based frozen desserts.
Now under the direction of Maxwell Holt, ice cream production commenced in 1922 at a factory in Acton, London. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory in Gloucester, England.
Unilever continues to use the brand for ice cream in the UK. Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum, and value-added multi-portion products designed to be eaten at home, such as Viennetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestlé (absorbing the Rowntree's and Lyons Maid brands) and Mars spin-off ice cream products. Wall's was introduced to Pakistan at the start of 1995. Soon after its launching Lever Brothers purchased all assets of Polka Ice Cream, the only large competitor in Pakistan to Wall's ice cream.
On 1 May 2008, Unilever Group Chief Executive Patrick Cescau announced that all Unilever’s palm oil will be certified sustainable by 2015. He also told the audience at the Prince of Wales’ May Day Climate Change Summit in London that Unilever was supporting the call for an immediate moratorium on any further deforestation in Indonesia for palm oil plantations.
- "Wall's Tagline". Retrieved 5 April 2012.
- "Walls.com.my". Walls.com.my. Retrieved 2009-10-08.
- "wallspakistan.com". wallspakistan.com. Retrieved 2009-10-08.
- "Hindustan Unilever told to erase 'Ice Cream' word from Kwality Walls advertisements". Retrieved 3 May 2013.
- "Wall's || UK Home". Walls.co.uk. Retrieved 2009-10-08.