Wall's (ice cream)

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For the meat company, see Wall's (meat).
Heartbrand logo accompanying various brands of Unilever ice creams
Product type Ice cream
Owner Unilever
Country United Kingdom
Introduced 1922
Related brands Wall's (meat)
Tagline ICE Cream makes u HaPPY [1]
Website http://walls.co.uk/

Wall's is an ice cream brand owned by the Anglo-Dutch food and personal care conglomerate Unilever. Originating as an independent food brand in the United Kingdom, Wall's is now part of the Heartbrand global frozen dessert subsidiary of Unilever, used in China, Hong Kong, Indonesia, Malaysia,[2] Mauritius, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, United Arab Emirates, Vietnam and the United Kingdom. Unilever also uses a merged brand called Kwality Wall's in south Asian countries.


Now under the direction of Maxwell Holt, ice cream production commenced in 1922 at a factory in Acton, London. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory in Gloucester, England.

Ice cream[edit]

Unilever continues to use the brand for ice cream in the UK.[3] Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum, and value-added multi-portion products designed to be eaten at home, such as Viennetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestlé (absorbing the Rowntree's and Lyons Maid brands) and Mars spin-off ice cream products.[citation needed]

In Philippines,Wall's logo is known as Selecta Ice Cream.

In 2013 Wall's expanded into the UK confectionary market following a licensing deal with Kinnerton Confectionary, leading to the introduction of ambient chocolate bar variations for the Magnum, Cornetto and Mini Milk ice cream brands.[4]

Environmental impacts[edit]

On 1 May 2008, Unilever Group Chief Executive Patrick Cescau announced that all Unilever’s palm oil will be certified sustainable by 2015. He also told the audience at the Prince of Wales’ May Day Climate Change Summit in London that Unilever was supporting the call for an immediate moratorium on any further deforestation in Indonesia for palm oil plantations.


  1. ^ "Wall's Tagline". Retrieved 5 April 2012. 
  2. ^ "Walls.com.my". Walls.com.my. Retrieved 2009-10-08. 
  3. ^ "Wall's || UK Home". Walls.co.uk. Retrieved 2009-10-08. 
  4. ^ http://www.confectionerynews.com/Manufacturers/Unilever-enters-UK-confectionery-market-with-Kinnerton-licensing-deal

External links[edit]