Wall's (ice cream)
|Product type||Ice cream|
|Related brands||Wall's (meat)|
|Tagline||ICE Cream makes u HaPPY |
Wall's is an ice cream brand owned by the Anglo-Dutch food and personal care conglomerate Unilever. Originating as an independent food brand in the United Kingdom, Wall's is now part of the Heartbrand global frozen dessert subsidiary of Unilever, used in China, Hong Kong, Indonesia, Pakistan, Malaysia, Mauritius, Philippines, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, United Arab Emirates, Vietnam and the United Kingdom. Unilever also uses a merged brand called Kwality Wall's in south Asian countries.
Wall’s was founded in 1786 by Richard Wall, when he opened a butcher’s stall in St James’s Market, London.
In the 1900s the business was led by Richard’s grandson Thomas Wall II. Every year the company had to lay off staff in the summer as demand for its sausages, pies and meat fell, so in 1913 Thomas Wall II conceived the idea of making ice cream in the summer to avoid those lay-offs, the First World War meant that his idea was not implemented until 1922. By that time the business had been jointly bought by Lever Brothers and Margarine Unie. Maxwell Holt was put in charge and he revived the idea of producing ice cream, with near instant success. Ice cream production commenced in 1922 at a factory in Acton, London. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory in Gloucester, England.
Unilever continues to use the brand for ice cream in the UK. Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum, and value-added multi-portion products designed to be eaten at home, such as Viennetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestlé (absorbing the Rowntree's and Lyons Maid brands) and Mars spin-off ice cream products..
In 2013 Wall's expanded into the UK confectionery market following a licensing deal with Kinnerton Confectionery, leading to the introduction of ambient chocolate bar variations for the Magnum, Cornetto and Mini Milk ice cream brands.
Around the world
The same ice cream as Wall's is sold under different names around the world:
- "Wall's Tagline". Retrieved 5 April 2012.
- "Walls.com.my". Walls.com.my. Retrieved 2009-10-08.
- "Wall's || UK Home". Walls.co.uk. Retrieved 2009-10-08.