Disney Interactive Media Group
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| Type | Subsidiary of The Walt Disney Company |
|---|---|
| Industry | Video game industry |
| Founded | 2008 |
| Headquarters | Kelowna, British Columbia, Canada |
| Key people | John Pleasants, Co-President James Pitaro, Co-President |
| Products | Video games |
| Owner(s) | The Walt Disney Company |
| Divisions | Disney Interactive Studios Disney Online Disney Mobile Playdom |
| Website | The Walt Disney Company's website |
The Disney Interactive Media Group (DIMG, pronounced DIMM-GEE), formerly known as the Walt Disney Internet Group and Disney Interactive Studios, oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries.[1]
The division's Disney Online unit operates disney.com, which promotes the Disney theme parks and offers entertainment content intended for children. It also maintains an online presence for Disney's retail operations and it offers wireless phone and data services tailored to families. In addition, DIMG provides technical services for the ABC network, ABC.com and ABCNEWS.com, as well as top sports site ESPN.com, and DIMG distributes content to mobile-device users.
The Disney Interactive Media Group generates revenue mainly through advertising sales, sponsorships, subscriptions, and video game sales.
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[edit] History
The company Starwave merged with Infoseek and was later sold to The Walt Disney company in 1998. The new entity, Walt Disney Internet Group (WDIG) developed the Go.com portal. In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones.[2] On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group.[2][3]
[edit] Websites
[edit] Disney.com
The latest iteration of Disney.com was launched in February 2007 by DIMG. [4]
[edit] References
- ^ "Disney Interactive Media Group Profile" (overview), 2006. Yahoo! Finance
- ^ Joystiq.com, "Disney's games and internet divisions merging", 2008. Joystiq
- ^ TechCrunch.com On April 1, 2009 Disney Interactive Media Group (DIMG) announced that it has signed an agreement to acquire Internet assets from Canadian-based Kaboose, Inc. including Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com. The Kaboose assets will be integrated into Disney Online's extensive line-up of Web sites, extending its leadership in the kids and family online space. The purchase price is approximately $18.4 million (based on approximate price of CAD 23.3 million), subject to certain adjustments.
- ^ "Disney Online Fact Sheet", 2007. Disney.go.com
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Coordinates: 34°09′52″N 118°22′30″W / 34.16444°N 118.375°W
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