Walter Frederick Morrison
Walter Frederick "Fred" Morrison (January 23, 1930 – February 9, 2010) was an American inventor and entrepreneur, best known as the inventor of the Frisbee. He was born in Richfield, Utah.
Morrison claimed that the original idea for a flying disc toy came to him in 1937, while throwing a popcorn can lid with his girlfriend, Lu, whom he later married. The popcorn can lid soon dented which led to the discovery that cake pans flew better and were more common. Morrison and Lu developed a little business selling "Flyin' Cake Pans" on the beaches of Santa Monica, California.
In 1946, he sketched out a design (called the Whirlo-Way) for the world's first flying disc. In 1948 an investor, Warren Franscioni, paid for molding the design in plastic. They named it the Flyin-Saucer. After disappointing sales, Fred & Warren parted ways in early 1950. In 1954, Fred bought more of the Saucers from the original molders to sell at local fairs, but soon found he could produce his own disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name Frisbee after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter.
Morrison and his wife, Lu Nay Morrison had three children. Lu died in 1987.
Morrison died in his home at the age of 90 on February 9, 2010.
He is also the uncle of author and World champion pole vaulter Colonel Steven P. Warr.
- Flat Flip Flies Straight with Phil Kennedy (Wormhole Publishers, 2006)
- Arave, Lynn (10 February 2010). "Frisbee creator Fred Morrison dies". Deseret News. Retrieved 11 February 2010.
- Alden, Doug (2010-02-11). "Frisbee inventor dies at 90". Washington Post. Retrieved 2010-02-14.[dead link]
- Fox, Margalit (2010-02-13). "Fred Morrison, Creator of a Popular Flying Plate, Dies at 90". New York Times. Retrieved 2010-02-14.
- McLellan, Dennis (2010-02-13). "Walter Fredrick Morrison dies at 90; father of the Frisbee". Los Angeles Times. Retrieved 2010-02-14.
- "Fred Morrison". The Daily Telegraph (London). 2010-02-12. Retrieved 2010-05-27.
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