The music video was filmed in Atlanta, Georgia and directed by Yolanda Gerald and Plies. BET's Access Granted filmed the behind the scene footage & aired Saturday February 7, 2009. Want It, Need It premiered on Yahoo! on February 7, 2009. "Want It, Need It" made its debut on 106 & Park on Monday, February 9 with a special guest appearance by Plies himself. The video also included model/actress Denyce Lawton. The video has peaked at number 5 on iTunes Top Hip Hop Music Videos and number 20 on iTunes top music videos. The video entered BET's 106 & Park countdown on February 23, 2009 at number 10, so far it has remained on the countdown for 14 days, peaking at number 2.