Warm-glow giving
Warm-glow giving is an economic phenomenon described by James Andreoni in 1989 that attempts to explain why people give to charity by proposing that people engage in impure altruism.[1][2] Instead of being motivated solely by an interest in the welfare of the recipients of their largess, "warm-glow givers" also receive utility from the act of giving. This utility is in the form of warm glow - the positive emotional feeling people get from helping others.
Competing motives for charitable giving include pure altruism - in which there is no internal or external reward for giving or helping people, as well as the egoistic motivation for donating. Egoistic motivation may come from the boost to self-esteem that people get from thinking of themselves as selfless and socially responsible, and/or from other people's recognition of their philanthropy.[3]
Further research has demonstrated that the reward centers of the brain activate in response to charitable giving and helping others, suggesting physiological evidence for the warm-glow phenomenon. [4]
See also [edit]
References [edit]
- ^ Andreoni, James (1990). "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving". Economic Journal 100 (401): 464–477. JSTOR 2234133.
- ^ Andreoni, James (1989). "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence". Journal of Political Economy 97 (6): 1447–1458.
- ^ "What Makes People Give?". New York Times. March 9, 2008.
- ^ Harbaugh, W; Mayr, U; Burghart, D (2007). "Neural Responses to Taxation and Voluntary Giving Reveal Motives for Charitable Donations". Science 316 (5831): 1622–1625.
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