Warrior Sports
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| Industry | Sporting goods |
|---|---|
| Founded | 1992 |
| Founder(s) | David Morrow |
| Headquarters | Warren, Michigan, United States |
| Products | Athletic shoes, apparel, sports equipment |
| Parent | New Balance Athletic Shoe, Inc. |
| Website | warriorsports.com |
Warrior Sports is a manufacturer of lacrosse and ice hockey equipment and apparel based in Warren, Michigan, United States.
Contents |
[edit] History
Warrior Sports was founded in 1992 by David Morrow, a former lacrosse player. In 2004 Warrior Sports was acquired by privately-held New Balance Athletic Shoe, Inc. In 2005 Warrior Sports moved into the ice hockey industry when it acquired California based manufacturer Innovative Hockey.[1][2]
[edit] Sponsorship
In April 2011 Warrior Sports reportedly signed a sponsorship agreement for Liverpool Football Club worth £25 million per season as of the 2012/13 season, overtaking the English club record of £23.3 million paid by Nike for supplying Manchester United Football Club and the previous deal from Adidas worth £13 million.[3][4][5]
On 18 January 2012 Liverpool F.C. and Warrior Sports announced a deal between the two organisations that would see Warrior become the Liverpool F.C. kit sponsor effective from 1 June 2012. Warrior will create the Liverpool F.C. home, away and third kits, as well as their training wear for the next six years.[6][7][8]
[edit] References
- ^ "About Warrior". Warrior Sports. http://www.warrior.com/company-info/about. Retrieved 24 May 2011.
- ^ "Warrior History". Warrior Sports. http://www.warrior.com/company-info/history. Retrieved 24 May 2011.
- ^ "Liverpool's mammoth £25m-a-year Warrior kit deal rewrites the record books". Daily Mail. http://www.dailymail.co.uk/sport/football/article-1379466/Liverpools-mammoth-25m-year-Warrior-kit-deal-rewrites-record-books.html. Retrieved 25 May 2011.
- ^ "New Balance unit in deal with Liverpool FC". Boston.com. http://articles.boston.com/2011-04-23/business/29466932_1_liverpool-fc-fenway-sports-group-new-balance. Retrieved 25 May 2011.
- ^ "Liverpool plans to reclaim record from Manchester United". Boston Herald. http://www.bostonherald.com/sports/soccer/general/view.bg?articleid=1337743. Retrieved 24 May 2011.
- ^ "Liverpool signs new kit deal with US firm Warrior". BBC News. 19 January 2012. http://www.bbc.co.uk/news/business-16627867. Retrieved 19 January 2012.
- ^ "LFC and Warrior announcement". Liverpool Football Club. http://www.liverpoolfc.tv/news/latest-news/lfc-and-warrior-announcement. Retrieved 19 January 2012.
- ^ "Liverpool Football Club and Warrior Sports Partnership". Warrior Sports. 19 January 2012. http://www.warrior.com/null/warrior_football_landing,default,pg.html. Retrieved 19 January 2012.
[edit] External links
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