WaveRunner

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WaveRunner is a trademarked name and type of personal water craft (PWC) produced by the Yamaha Motor Company.[1] Unique to the WaveRunner among PWCs is the spout of water that shoots into the air from the rear of the vehicle.[2]

Yamaha SUV.jpg

References[edit]

  1. ^ Holland, Catherine J., et al. (2007). Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets. Entrepreneur Press. p. 46. ISBN 978-1-59918-147-9. Retrieved 2011-07-08. 
  2. ^ Conley, James (Winter 2005). "Using Brand Identity to Reinforce Market Value: The Competitive Edge". Innovation (Industrial Designers Society of America) 24 (4): 17. ISSN 0731-2334. Retrieved 2011-07-09. 

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