Disney released the song on April 19, 2008. Disney also released a single CD, Exclusive Camp Rock Fan Pack of the song through Target retail stores only, on May 20, 2008; Target is selling other Camp Rock products as well, such as special edition novels, poster books, tote bags, clothing, etc. The Exclusive Camp Rock Fan Pack includes the CD single, an instrumental version, the music video, a mini-poster, a ringtone, and more. As of June 3, 2008, We Rock is available on iTunes in two new versions. One of them is the song and an exclusive Radio Disney interview and another one is the music video and an exclusive Radio Disney interview with the Jonas Brothers. The song was also featured in a Disney Channel commercial for the Disney animated television series Fish Hooks.
On May 18, 2008, Disney Channel premiered the "We Rock - Around the World" music video. The music video features guest appearances from Disney Channel stars around the world including Selena Gomez, Jason Dolley, Mitchel Musso, and fans showing banners and the feature dance move of the song. This video was featured on the Camp Rock DVD.