Weather wars

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Not to be confused with North Atlantic weather war.

Weather wars, sometimes called TV radar wars or Doppler wars, are a kind of sensationalist journalism primarily concerning weather news. The "war" is typified by competing local TV news stations engaging in technological one-upmanship to increase viewership.

The conflict has included attack ads, notably when WTWO, a television station in Terre Haute, Indiana, attacked WTHI-TV's coverage by name by claiming that WTHI's Doppler weather radar and staff were inferior to WTWO's. A similar ad by KWTV in Oklahoma City was satirized by The Daily Show.[1]

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