Weber Shandwick

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Weber Shandwick
Type Subsidiary
Industry Public relations
Number of locations 73 offices
Area served Worldwide
Key people Andy Polansky (CEO)
Jack Leslie (Chairman)
Gail Heimann President[1]
Revenue $500 million[2]
Parent Interpublic Group
Website www.webershandwick.com

Weber Shandwick is a public relations firm formed in 2001[3] by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).[2]

History[edit]

Origins[edit]

Weber Shandwick was formed in 2001 by merging the Weber Group, Shandwick International and BSMG (formerly Bozell Sawyer Miller Group[4]). Shandwick International acquired consumer PR firm Mona, Meyer, McGrath & Gavin in 1988. Shandwick was in-turn sold to Interpublic Group of Companies (IPG) in 1998. It was renamed to Weber Shandwick. BSMG merged with Shandwick that October. The firm had acquired large accounts like Coca-Cola and the insurance company Cigna, but by 2001 the company was going through layoffs due to the loss of a $12 million anti-smoking campaign and the general economic outcome of the September 11th terrorist attacks.[5]

Recent history[edit]

In 2010 Weber's internal developers and social media teams created a social media crisis simulator called Firebell.[6] In 2011 Weber invested heavily in recruiting community managers, writers, social media marketing stategists producers and analytics experts, bringing the staff up to 300 digital marketing professionals. After a Weber executive moved to Hill & Knowlton, Weber secured a restraining order after alleging the firm was taking their employees and clients.[2]

Notable Campaigns[edit]

In 2008 Weber won a highly sought after piece of business with Microsoft, supporting non-consumer PR in the EMEA region for products like Windows Client and Microsoft Dynamics.[7]

In 2012 the Centers for Medicare and Medicaid Services recruited Weber Shandwick for a $3.1 million campaign to raise awareness for state healthcare insurance exchanges mandated by the Affordable Care Act.[8]

References[edit]

  1. ^ "Weber Shandwick Leadership Team". Weber Shandwick. Retrieved 1 March 2013. 
  2. ^ a b c Weber Shandwick. (2012). PRWeek (U.S.), 15(5), 43.
  3. ^ Bush, Michael (January 25, 2010). "Weber Shandwick Is No. 9 on Ad Age's Agency A-List". AdAge. Retrieved October 10, 2012. 
  4. ^ Barry Siegel, Los Angeles Times, November 24, 1991, Spin Doctors To The World : The Sawyer Miller Group Uses The Tricks Of Political Campaigns To Change The Way You Think About Foreign Governments, Big Business And Any Client In Need Of An Image Lift
  5. ^ Merrill, Ann; David Phelps; Staff Writers (December 24, 2001). "Weber Shandwick hopes for a happier new year; The public relations firm's Bloomington office is eager to put 2001 behind, after client cutbacks, a hiring freeze, layoffs and merger integration efforts". Star Tribune (Minneapolis, MN). pp. 1D. 
  6. ^ "Weber Shandwick Launches Social Crisis Simulator, FireBell". Computer Weekly News. December 2, 2010. 
  7. ^ Cartmell, Matt (September 12, 2008). "Weber Shandwick wins Microsoft brief". PRWeek. 
  8. ^ Dickson, Virgil (October 4, 2012). "Weber wins $3.1m contract to promote federally run healthcare exchanges". PRWeek. Retrieved October 7, 2012. 

External links[edit]