|This article needs additional citations for verification. (January 2013)|
Website promotion is the continuing process used by webmasters to promote and bring more visitors to a website. Many techniques such as web content development, search engine optimization, and search engine submission, are used to increase a site's traffic. Search Engine Land created an infographic of factors that affect ranking in search engines for search engine optimization that help drive traffic to a specific website.
Website promotion is a very common term and may include lots of specific promotional tools that should be chosen and utilized accurately, according to the aims of the marketing strategy of a given website.