WeeWorld

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WeeWorld Limited
Type Private
Industry Social Network
Predecessor(s)
  • Saw-You.com Limited
Founded Glasgow, Scotland (March 20, 2000 (2000-03-20))
Founder(s)
  • Mike Kinsella
Headquarters Glasgow, Scotland
Area served Worldwide
Key people
  • Celia Francis (CEO), Lauren Bigelow (COO)
Products Social Network, Social Game, Virtual Worlds, Avatar
Website www.weeworld.com

WeeWorld is a game and messaging content company based in Glasgow, Scotland, with offices in London and Boston, USA. the company is the creator of WeeWorld.com, a social network targeted towards teens and tweens. The company is also well known for its brand of instant messaging and chat-based avatars, WeeMees. Which the company has released on a variety of digital platforms and services. Approximately 55 million WeeMees have been created worldwide. WeeWorld is currently funded by Accel Partners and Benchmark Capital.[1]

WeeMees[edit]

Main article: WeeMee

Description[edit]

WeeMees are 2-D avatars that WeeWorld users are issued when first joining the community. WeeMees are cartoonish in nature and are only 2-D. Users can purchase virtual goods for their avatars; those products include clothing, accessories, and food and drink items. As WeeWorld's target demographic is teenagers, many of the virtual goods reflect current pop culture and celebrity fashion trends.[2]

Promotions and Partnership[edit]

WeeWorld has partnered with corporations such as AOL, MSN and Skype.[3] Through a partnership with RCA, it has promoted artists such as Alicia Keys and Avril Lavigne through virtual merchandise sales and WeeMees of the respective artists.[4] WeeWorld has also promoted artists such as the Jonas Brothers, Justin Timberlake, Raven-Symoné,[5] the Pussycat Dolls,[6] Justin Bieber, and Taylor Swift. –Also Trey Songz and Jason Derulo, Cody Simpson, Crush Soda,and Sarah and Kaitlyn.

References[edit]

  1. ^ "WeeWorld - About Us". WeeWorld. Retrieved 2014-03-21. 
  2. ^ "Teens Still Spend on Virtual Goods, Says WeeWorld". Bub.blicio.us. Retrieved 2009-07-10. 
  3. ^ "WeeWorld forms a partnership with AOL?". TechCrunch. Retrieved 2009-07-10. 
  4. ^ "RCA Extends Relationship with WeeWorld to Promote Alicia Keys". Virtual Worlds News. Retrieved 2009-07-09. [dead link]
  5. ^ "Raven Symone Joins WeeWorld". Virtual Worlds News. Retrieved 2009-07-12. [dead link]
  6. ^ "Industry Buzz & Snippets: 01/15/09". Marketing Vox. Retrieved 2009-07-06. 

External links[edit]