From Wikipedia, the free encyclopedia
Jump to: navigation, search
WeeWorld Limited
Type Private
Industry Social Network
  • Saw-You.com Limited
Founded United Kingdom (March 20, 2000 (2000-03-20))
  • Mike Kinsella
Headquarters Glasgow, United Kingdom
Area served Worldwide
Key people
  • Celia Francis (CEO), Lauren Bigelow (COO)
Products Social Network, Social Game, Virtual Worlds, Avatar
Website weeworld.com

WeeWorld is a game and messaging content company based in Glasgow, Scotland, with offices in London and Boston, USA. the company is the creator of WeeWorld.com, a social network targeted towards teens and tweens. The company is also well known for it's brand of instant messaging and chat-based avatars, WeeMees. Which the company has releaswed on a variety of digital platforms and services. Approximately 55 million WeeMees have been created worldwide. WeeWorld is currently funded by Accel Partners and Benchmark Capital.[1]



WeeMees are 2-D avatars that WeeWorld users are issued when first joining the community. WeeMees are cartoonish in nature and are only 2-D. Users can purchase virtual goods for their avatars; those products include clothing, accessories, and food and drink items. As WeeWorld's target demographic is teenagers, many of the virtual goods reflect current pop culture and celebrity fashion trends.[2]

Promotions and Partnership[edit]

WeeWorld has partnered with corporations such as AOL, MSN and Skype.[3] Through a partnership with RCA, it has promoted artists such as Alicia Keys and Avril Lavigne through virtual merchandise sales and WeeMees of the respective artists.[4] WeeWorld has also promoted artists such as the Jonas Brothers, Justin Timberlake, Raven-Symoné,[5] the Pussycat Dolls,[6] Justin Bieber, and Taylor Swift. –Also Trey Songz and Jason Derulo, Cody Simpson, Crush Soda,and Sarah and Kaitlyn.



In 2007, WeeWorld filed a lawsuit against Nintendo's use of WiiMiis as an avatar system for it's Wii games console.[7]

Shortly after filing the suite, WeeWorld later backtracked their decision and requested a judge to drop the case without prejudice. The case was dismissed without prejudice, however the company was forced to pay an amount of Nintendo's legal expenses, estimated to be in the region of $400,000. [8]


  1. ^ "WeeWorld - About Us". WeeWorld. Retrieved 2014-03-21. 
  2. ^ "Teens Still Spend on Virtual Goods, Says WeeWorld". Bub.blicio.us. Retrieved 2009-07-10. 
  3. ^ "WeeWorld forms a partnership with AOL?". TechCrunch. Retrieved 2009-07-10. 
  4. ^ "RCA Extends Relationship with WeeWorld to Promote Alicia Keys". Virtual Worlds News. Retrieved 2009-07-09. [dead link]
  5. ^ "Raven Symone Joins WeeWorld". Virtual Worlds News. Retrieved 2009-07-12. [dead link]
  6. ^ "Industry Buzz & Snippets: 01/15/09". Marketing Vox. Retrieved 2009-07-06. 
  7. ^ "WeeWorld tries to drop Wii suit". Gamespot. Retrieved 2014-03-27. 
  8. ^ "WeeWorld Suit Dropped WITHOUT Prejudice Despite Nintendo’s Opposition". Video Game Law Blog. Retrieved 2014-03-27. 

External links[edit]