|Country of origin||United States|
|Running time||120 minutes (four 30-minute infomercials)|
|Production company(s)||Various; inventory sold by WorldLink|
|Picture format||4:3 480i|
|Original run||January 3, 2009– present|
|Preceded by||4Kids TV (2005–2008)|
Weekend Marketplace is a two hour Saturday morning block of paid programming airing on Fox that began airing on January 3, 2009, replacing the 4Kids TV Saturday morning cartoon block that aired using time leased by 4Kids from Fox from 2005 until the last Saturday of 2008. The block is programmed solely with infomercials, which usually air on networks and stations during late night and early morning hours; such programming, however, has not previously been scheduled on a regular basis by a major broadcast television network.
Branding and title issues
Despite being carried over Fox's airwaves, the block features no Fox branding or in-house promotional advertising (or even references to the title "Weekend Marketplace") for the duration of the block and is only used mainly as a placeholder title within television listings and industry media; most stations which carry the block disregard this title when they distribute their listings to guide providers and it usually is listed as four separate segments of "paid programming" instead so that viewers aren't mislead about the content of the block. In addition, Fox stated that it ultimately intended to have the block contain programs that resemble normal programming (albeit still prominently advertising a product), though this has yet to occur. Presently the block consists of four traditional 28.5-minute infomercials, with short-form direct response commercials at the end of each half-hour, and no local station breaks beyond a five-second station identification slot at the top of the first hour.
The block normally airs from 10:00 a.m. to noon ET/PT, the second half of the timeslot previously used for 4Kids TV; the remaining time was returned to the network's affiliates, for use to air syndicated children's programming that meets FCC-mandated E/I requirements or to add a weekend morning newscast, though many stations have chosen not to add a morning newscast due to having to fit E/I programming into the low-profile timeslots released by Fox to reduce ratings damage later in the day.
The block currently airs on 95% of Fox affiliates. Most, if not all, of the stations that declined to carry 4Kids TV, such as WSVN Miami and WJBK Detroit, have similarly declined Weekend Marketplace (two of the exceptions are WJW Cleveland and KTBC Austin, both of which now air the infomercial block after having declined Fox Kids / Fox Box / 4Kids TV for many years). However, it does not appear that all of the non-Fox stations that picked up 4Kids TV in such markets have continued with the infomercial block (WMYD Detroit airs the block, with KASW Phoenix, WBFS Miami, WBNX Cleveland and WMLW Milwaukee declining it).
KMYS in San Antonio, which switched from MyNetworkTV to The CW in September 2010, continued to carry the block in lieu of Fox sister station KABB and instead airs that network's children's block, Vortexx (programmed by Saban Brands) during overnight periods inaccessible to most children, likely as the station was unable to revoke the deal to carry Weekend Marketplace.