Welcome Wagon is a business in the United States that contacts new homeowners after relocation, providing them with coupons and advertisements from local businesses. The company's full name is Welcome Wagon International, Inc.
When the company was founded, Welcome Wagon "hostesses" would visit new homeowners with a gift basket containing samples, coupons, and advertising from contributing businesses. These home visits continued for over 50 years until 1998, when then-owner Cendant laid off the "hostesses", saying that changing demographics meant few homeowners would be at home when representatives called.
Welcome Wagon Canada, a separate company, continues to offer home visits. It also operates events for people planning a wedding or expecting a baby. Welcome Wagon in Canada was founded in 1930 and was run for many years by Pauline Hill, who first became a Hostess in 1953 and advanced to be head of the company as CEO (1962–1990). Welcome Wagon Ltd. became a wholly Canadian-owned entity in 1979 when a group of Canadian managers purchased it outright from the US owners. Currently, Welcome Wagon Ltd. (Canada) is being led by its CEO, Pat Neuman and its head office is situated in Toronto, Ontario, Canada. Hostesses are now known as representatives.
Welcome Wagon International has had several owners. In 1995, CUC International Inc. which subsequently merged into Cendant acquired Welcome Wagon. In 2001, Homestore Inc., later known as Move, Inc., bought Welcome Wagon.
Move, Inc. announced in August 2008 that it was putting Welcome Wagon International, Inc. up for sale. On June 26, 2009, the South Florida Media Group, publisher of South Florida based local publications, acquired Welcome Wagon International, Inc.
Welcome Wagon International, Inc., originally based in Memphis, Tennessee, moved from Westbury, New York to Plainview, New York in 2004. The company had local representatives throughout the United States. Welcome Wagon still markets to new residents through mail, telemarketing calls, and online. The company is now based in Coral Springs, Florida.
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- Kent, Cindy (October 11, 2010). "Entrepreneurial team welcomes new challenge Former CEOs join to build on 82-year-old Welcome Wagon brand". Sun Sentinel (Fort Lauderdale, Florida). Retrieved December 20, 2010.