||This article appears to be written like an advertisement. (December 2014)|
|Type||Privately held subsidiary|
|Predecessors||Old Mother Hubbard Natural Dog Treats,
Eagle Pack Pet Foods, Inc.,
Wellness Natural Pet Food, Holistic Select Pet Food
|Founded||1926 (Old Mother Hubbard)
1970 (Eagle Pack Pet Foods)
2008 (WellPet LLC)
|Headquarters||Tewksbury, Massachusetts, United States|
|Area served||United States,Canada, Australia, New Zealand, Taiwan, Singapore, South Korea, Hong Kong, Japan, Malaysia & Indonesia|
|Products||Natural Dog & cat food, natural treats|
WellPet® is home to the family of premium natural pet food brands including Wellness® Pet Food, Old Mother Hubbard® Dog Snacks, Holistic Select® Pet Food and Eagle Pack® Pet Food. They are headquartered outside Boston, in Tewksbury, MA. WellPet is family-owned and has over 100 years of experience in making natural pet food, allowing them to deliver an unwavering commitment to natural innovation and product quality. WellPet’s promise is “Your pet’s wellbeing is at the heart of all we do, that’s why we do whatever it takes to make the healthiest natural products for the pets that depend on us.”
Wellness Pet Food
Wellness Pet Food was launched in 1997 by a team of animal nutrition experts, veterinarians and food scientists who had one mission: to help provide pets healthy, happy, long lives with the power of natural nutrition. Wellness recipes for dogs were introduced in 1997 and Wellness cat recipes were added to the line in 2000. By 2004, Wellness Pet Food became the leading natural pet food in independent pet specialty retailers. Wellness Complete Health dry and wet food for dogs and cats offers whole-food, natural nutrition for everyday health. Wellness Simple Limited Ingredient Diets for dogs with food sensitivities or food allergies keep it simple with a single source of protein and easily digestible carbohydrates, without extra fillers or additives. Wellness CORE® Grain-Free formulas are based on the nutritional philosophy that dogs and cats thrive on a diet consisting mainly of meat. Each grain-free, nutrient-rich formula provides high quality protein for dogs and cats. As a pioneer in holistic, natural nutrition, Wellness Pet Food seeks new ways to help pets thrive, educate pet parents about the importance of a healthy lifestyle, and support animal welfare organizations. Wellness is part of the WellPet family of brands, makers of healthy natural products for pets. In addition to the United States and Canada, Wellness Pet Food is currently available in the following countries: Australia, New Zealand, Singapore, South Korea, Hong Kong, Japan, Malaysia and Indonesia.
Old Mother Hubbard Natural Dog Treats
Old Mother Hubbard began baking in Gloucester, MA in 1926, but the company’s roots extend back to 1873. The classic recipe was originally developed as a wholesome snack for fisherman while out at sea. One day, a fisherman tossed a biscuit to his dog who happily gobbled it up. The rest, as they say, is history. Old Mother Hubbard continues to build on this tradition with a wide variety of naturally delicious snacks for dogs, made with ingredients like chicken, cheddar cheese, apples, carrots, sweet potatoes and oatmeal. Old Mother Hubbard became a member of the WellPet family of brands in 2009. The brand regularly adds to its selection of treats with unique offerings such as Fruit’Ins™ Duo-Layered Dog Snacks, while continuing to provide the classic biscuits dogs love. Old Mother Hubbard natural dog snacks are available in the United States, Canada, Australia, New Zealand and Singapore.
Holistic Select Pet Food
For over 10 years, Holistic Select has been creating natural, healthy pet food for dogs and cats. Holistic Select’s commitment to natural nutrition, quality and digestive health guides the creation of each of their recipes. Holistic Select pet foods combine a Unique Digestive Health Support System (with prebiotics and probiotics, natural fiber, digestive enzymes and digestive botanicals) – along with healthy, natural ingredients like fruits and vegetables, healthy proteins, whole grains and omega fatty acids. Holistic Select continues to expand their offerings, most recently by adding grain-free options to their dog and cat lines. Holistic Select is available exclusively at local independent pet stores and regional chains in the following countries: United States, Canada, Australia, New Zealand, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan.
For over 25 years, Eagle Pack has energized pets everywhere by providing them quality, natural nutrition without fillers or artificial preservatives. Eagle Pack Pet Food’s innovative formulas have been continuously researched with trainers and veterinarians since 1985 to ensure they naturally fuel pets’ daily adventures, both big and small. A big hit with Alaskan Mushers, Eagle Pack has sponsored the “The Last Great Race on Earth®, an Iditarod Trail event. In 2014, Eagle Pack reformulated their recipes to be free of corn and wheat. All Eagle Pack recipes are made in the U.S.A. Eagle Pack is available exclusively at local independent pet stores and regional chains in the following countries: United States, Canada, Australia, New Zealand, Hong Kong, Indonesia, Malaysia and Singapore.
A vast majority of WellPet’s food production takes place at their own manufacturing facility in Mishawaka, Indiana which underwent a 20-million-dollar expansion in 2012. The expansion doubled production capacity and included updates to their state-of-the-art onsite quality and safety lab. WellPet has a rigorous safety and quality assurance program in place which ensures all suppliers meet stringent requirements exceeding even the strictest regulations from the FDA. In addition to obtaining the highest quality raw materials, each shipment of these select ingredients is tested before entering the manufacturing location.
In 2007, WellPet established the WellPet Foundation in order to support a variety of animal welfare organizations that share in their goals of helping pets live long, happy, healthy lives. The foundation supports hundreds of non-profits both locally, across the U.S. and internationally.
WellPet is a member of The Human Animal Bond Research Initiative (HABRI) Foundation, a non-profit research and education organization that gathers, funds and shares scientific research that demonstrates the positive health impacts that animals have on people. HABRI Steering Committee members are being recognized nationally as strategic leaders in the effort to improve human health through pet ownership.