Wella is a German company, and one of the world’s largest cosmetics suppliers. Founded in 1880 by Franz Stroher, with its headquarters in Darmstadt, Germany, the company is represented in over 150 countries. It directly owns three business divisions - Professional, Consumer, Cosmetics and Fragrances.
In 2003 Procter & Gamble acquired a controlling interest in Wella AG.
The sub-25 brand styling product ShockWaves! was title sponsor of the UK NME Awards Tour and the Eurovision Song Contest 2008.
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