Welly (toy company)

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A Yamaha motorcycle model in 1:18 scale.

Welly Die Casting Factory Limited is a manufacturer of die-cast toy cars and has been in the scale model business since 1979.

The company's factories, built a few years ago, are located in Guangdong Province, China, and employ over 3000 workers.

At the beginning of the 1980s, Welly mainly produced die-cast toy cars roughly 3 inches in length (approx. 1:60 scale). 4.75 inch die-cast toy cars (approx. 1:38 scale) were added later that decade. In the 1990s, the company developed 1:24 scale models, then added 1:18 scale ones.

Welly currently manufactures a wide range of scales for its customers, namely 1:18, 1:24, 1:32, 1:38, 1:43, 1:60 & 1:87. It is a licensee of over 40 different brands, including ones for cars, trucks, bicycles, and motorbikes, as well as ones for full playsets. Each year, the company invests additional capital in new models.

Welly recently established a research and development department, and began to developing different ranges of radio-controlled models, including 1:32 scale die cast cars and trucks, and 1:12 scale plastic RC cars.

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