Wellywood

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Wellywood is an informal name for the city of Wellington, New Zealand. The name - a conflation of Wellington and Hollywood - is a reference to the film production business established in the city by The Lord of the Rings film director Sir Peter Jackson, and Wellington-based special effects companies Weta Workshop and Weta Digital. The businesses operate a number of film-related facilities in the Wellington suburb of Miramar.

In March 2010, the Wellington Airport company announced plans to erect a Hollywood-style sign Wellywood on a hillside next to the Miramar cutting.[1] After the airport considered a range of alternatives, it was announced in May 2011 that the Wellywood sign would be going ahead.[2] However this was met with mounting criticism, and on June 1, 2011 it was announced that a panel would be convened to consider alternative sign options.[3][4]

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