Wer-kennt-wen

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Wer-kennt-wen
Type Subsidiary
Headquarters Cologne, Germany
Area served Germany, Switzerland, Austria
Owner RTL interactive (RTL Group
Employees about 80
Slogan(s) Auch du kennst wen bei wer-kennt-wen ("You also know someone on wer-kennt-wen")
Website www.wer-kennt-wen.de
Alexa rank negative increase 8,319 (April 2014)[1]
Type of site Social network service
Registration Required (with the real name)
Users 9.4 million (November 2011)[2]
Available in German
Launched October 2006
Current status Inactive since 2nd June 2014

Wer-kennt-wen (English: Who-knows-whom) was a popular German social networking site. It had been compared to Myspace by TechCrunch.[3] According to Alexa Internet in July 2011, wer-kennt-wen had a world-wide traffic rank of 959[1] and was one of the most successful websites in Germany.[4] The site allowed users to write blogs, chat with friends and write in their guestbook.

History[edit]

The site was started in 2006 at the University of Koblenz and Landau. The site is now owned by the RTL Group media conglomerate.[3] The RTL Group decided to withdraw the site's services by the beginning of June 2014.

Users[edit]

wer-kennt-wen did not have a specific target group, but was open to everybody older than 14 years. Company statistics from 2011 reported 9.4 million[2] registered users, of which 41.7% were male and 58.3% female, with 36.7% of all users over 40 years of age.[5] Users were able to connect with everybody they know (colleagues, friends, neighbors, classmates etc.).

Features[edit]

  • profiles with photo, hobbies, interests, home town, contact etc.
  • the acquaintances are shown in a map of Germany, Switzerland and Austria.
  • search of people, schools, clubs/associations and groups
  • status updates “Was machst Du gerade?” (What are you doing right now?)
  • "Neues": stream of status updates, groups and photos of other users
  • guestbook
  • blog
  • calendar and events
  • groups
  • photo albums and tagging
  • chat
  • inviting new people via email or Transaction authentication number
  • reporting users or links to the customer care team of wer-kennt-wen
  • ignoring users
  • "Klassenfinder" (class finder): adding schools to the profile, classified by year
  • "Vereinsheim" (club house): clubs and associations
  • "Meine Seite für andere": preview of the own profile
  • AusKenner: users help users
  • mobile website: wkw-Mobilportal (mobil.wer-kennt-wen.de)
  • iPhone App
  • Android App

Awards[edit]

OnlineStar 2008 - category "Social Communities"

References[edit]

  1. ^ a b "Wer-kennt-wen.de Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b "wer-kennt-wen.de facts and figures". wer-kennt-wen.de. Retrieved 2011-11-10. 
  3. ^ a b Rao, Leena (February 2, 2009). "German Social Network Wer-kennt-wen.de Bought By RTL". TechCrunch. 
  4. ^ "IVW ranking". IVW. Retrieved 2011-07-14. 
  5. ^ "internet facts 2011-03". AGOF. Retrieved 2011-07-14. 

External links[edit]