West FM is a local FM radio station for Ayrshire. The station broadcasts on 96.7, 97.5, 106.7 FM and on DAB Digital Radio, multiplex 11B. Based in Ayr with its transmitters in Darvel, East Ayrshire (96.7 and DAB), Girvan, South Ayrshire (97.5) and Toward Point, Argyll and Bute (106.7). The station is owned & operated by Bauer Radio and forms part of Bauer's City 1 network of stations.
Alongside local output originates from its Ayr studios, West FM also airs networked programming from sister stations Clyde 1 in Glasgow, Forth 1 in Edinburgh and Key 103 in Manchester.