West Sound was the local AM radio station for Ayrshire. Based in Ayr with its AM transmitter in Symington, South Ayrshire and its DAB transmitter in Darvel, East Ayrshire, the station was part of the West Sound Radio Network and now the Station forms part of the Bauer Place Portfolio, which brought to end over three decades of local content for the listeners in Ayrshire.
The new programming schedule was introduced on Monday 15 June 2009, consisting mostly of programming simulcast with Bauer's other AM stations in Scotland - Clyde 2 from Glasgow, Forth 2 from Edinburgh, Northsound 2 from Aberdeen and Tay AM from Dundee. West Sound local programming is currently restricted to breakfast shows, news bulletins and some specialist programming.
On 3 June 2013, station owners Bauer Radio announced West Sound would axe its remaining local programming with the weekday breakfast show, then presented by Kenny Campbell, replaced with a networked show hosted by Robin Galloway from Monday 1 July 2013 across Bauer's network of AM stations in Scotland. Local news & traffic bulletins are retained with programming produced from studios in Clydebank and Dundee. The station also carries live and local football commentaries on Saturday afternoons during the network's sports programme Game On!