Westfield Chermside

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Westfield Chermside
Chermside Shopping Centre.jpg
Location Chermside, Brisbane Australia
Coordinates 27°23′00″S 153°02′00″E / 27.38333°S 153.03333°E / -27.38333; 153.03333Coordinates: 27°23′00″S 153°02′00″E / 27.38333°S 153.03333°E / -27.38333; 153.03333
Opening date 1957 (Purchased by the Westfield Group in 1996)
Developer Westfield Group
Management Westfield Group
Owner Westfield Group
No. of stores and services 409[1]
No. of anchor tenants 12 Myer, David Jones, Kmart, Target, Big W, Event Cinemas, Harris Scarfe, Coles, Woolworths, JB Hi-Fi, Rebel Sport, Best & Less, EB Games[1]
Total retail floor area 144,351m²[1]
No. of floors 2 (Level 2 Bowling Alley, Cinemas, Replay, Gym and Rebel Sport)
Parking 6,200 spaces[1]
Website westfield.com/chermside

Westfield Chermside is the largest shopping centre in Queensland,[2] located in Brisbane's inner northern suburbs, the fourth-largest in Australia, behind Highpoint Shopping Centre, Westfield Fountain Gate and Chadstone Shopping Centre all located in Melbourne, and is operated by the Westfield Group. Entertainment facilities include an Event Cinemas 16-screen cinema complex and a 26 lane Hyperbowl Bowling Centre. The centre contains the Chermside bus station, a major hub for buses north of Brisbane.

Westfield Chermside's trade area population is 439,600; one of the largest markets for shopping centres in Queensland and Australia; its 16.4 million customer visits per annum[1] makes it Australia's 7th busiest Westfield shopping centre. The centre is located on the corner of Gympie Road and Hamilton Road.

Major Retailers[edit]

Majors:

Mini Majors:

Also including 369 speciality stores, cafes, restaurants and other services, which are all on the first floor. The second floor is only partial to the shopping centre and includes an Event Cinemas and a bowling centre.

History[edit]

A bus station and tramlines were integrated into the centre from its opening

Chermside Drive-In Shopping Centre (Now Westfield Chermside) was opened on 31 May 1957 by the then Premier of Queensland Vince Gair.[3] Police were needed to keep an estimated 15,000 shoppers who had queued to secure bargains. It was marketed as the first suburban-style, post-war shopping precinct in the southern hemisphere. The shopping centre was air-conditioned and had a modern design.[3] It initially contained an Allan & Stark department store, a Brisbane Cash & Carry supermarket, 24 speciality stores, parking for 650 cars and covered 28 acres.[3] Porters were available to carry purchased items to shopper's cars.[3]

Allan & Stark became Myer in 1959 when the latter company purchased the former. In 1965, the centre was air-conditioned and a restaurant was constructed. The original building that housed Myer was razed and a larger three level replacement building was opened in June 1977. Several renovations were completed in 1985, 1986 and 1987 adding another 29 stores and an underground car park to the centre. A business mall was constructed in February 1992.

The Westfield Group purchased the property from Coles-Myer in December 1996. In 1999, work began on a major redevelopment of the centre which was to nearly double its floor space. The redevelopment resulted in most of the existing structure being demolished, save for the Myer store and some pieces of adjoining mall, to make way for the larger complex. Stage one opened on August 9, which contained a Coles and a new bus interchange. In 2000, the second stage of the redevelopment opened, containing a Kmart, Bi-Lo (which existed until March 2008), Target and a 900 seat food court. A new Birch Carroll & Coyle cinema complex also opened, which took many customers away from the one then at Westfield Toombul.

In 2005, construction began on another expansion, which officially opened on October 19, 2006 and contained 2,300 more car parks, and over 100 new specialty stores. In August 2007, the two level David Jones store was officially opened and is located in the same expansion. The following year saw the opening of another department store on the site of the former Bi-Lo supermarket, however smaller, which is the first Harris Scarfe store in Brisbane. In late 2009, an Apple Store opened in the centre.

In 2011, Westfield Chermside introduced a new 'Park Assist' system to help shoppers find available car parks quicker. At the same time the centre also introduced a pay parking scheme designed to stop commuters parking vehicles at the centre. Parking under three hours remains free and entry after 6 pm will be free as well.[4]

Despite all its major successes during its ownership by Westfield, the centre has been blamed for the downturn in trade in surrounding shopping centres, especially Centro Toombul. [5]In the case of Toombul, the ex-Westfield centre's trade has been affected during the 21st century, which has resulted in the closure of its Birch Carroll & Coyle cinemas, David Jones, and of several other retailers.[6][7]

See also[edit]

References[edit]

  1. ^ a b c d e Westfield Chermside Portfolio
  2. ^ "Westfield Chermside". Westfield Group. Retrieved 10 February 2011. 
  3. ^ a b c d McBride, Frank; et al (2009). Brisbane 150 Stories. Brisbane City Council Publication. pp. 218–219. ISBN 978-1-876091-60-6. 
  4. ^ Tony Moore (8 October 2011). "Carindale Westfield to introduce paid parking". Sydney Morning Herald (Fairfax Media). Retrieved 21 October 2011. 
  5. ^ Clough, Dennis (2008-06-04). "Closure is a warning". Northside Chronicle (1 ed.). p. 004. Retrieved 2014-07-31. 
  6. ^ Brand, Penny (2007-07-12). "Cinema credits roll". City North News (1 ed.) (Brisbane, Australia). p. 001. Retrieved 2014-07-31. 
  7. ^ Templeton, Anthony (2010-07-21). "Anchor tenant sets sail". The Courier-Mail (1 - First with the news ed.) (Brisbane, Australia). p. 022. Retrieved 2014-07-31. 

External links[edit]