What Car?

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This article is about the magazine. For the single by Cliff Richard, see Something's Goin' On.
What Car?
What Car? magazine July 2001.jpg
What Car? magazine cover, July 2001
Editor Jim Holder[1]
Categories Car buyer's guide
Frequency Monthly
Circulation Decrease 70,218 (Jul-Dec 2012)[2]
Publisher Haymarket Consumer Media
First issue 1973 (1973)
Company Haymarket Media Group
Country UK
Based in Teddington
Language English
Website whatcar.com
ISSN 0307-2991

What Car? is a long-running UK monthly automobile magazine and website, currently edited by John McIlroy and published by Haymarket Motoring. First published in 1973 it is intended primarily as a magazine for consumers rather than dedicated automobile enthusiasts. It contains an extensive buyers' guide section to help consumers to buy the right car and provides tips on how to get discounts on cars and car accessories.

In 1978 the magazine launched its first Car of the Year award winners, giving car buyers advice on the best models to buy, and this has since been an annual - and eagerly awaited - feature. In 1996, the website, www.whatcar.com, was launched.

'What Car?'s publishers also launched Which Car? magazine under editor Tony Bosworth (ex-What Car? journalist) in 1983. Bosworth also launched Car HiFi magazine and The Good Van Guide, later called What Van?, for Haymarket. Some years after Bosworth left the company, Which Car? was sold to the UK Consumers Association who published Motoring Which. In Australia in 1995, ACP Publishing launched a magazine called Which Car? that had no connection at all with the UK publication or with owners Haymarket Publishing (later Haymarket Media). No permission was given by Haymarket Publishing for an Australian edition of Which Car? The Australian Which Car? was published until 2000.[citation needed]

More recently What Car? launched an edition, published in India every two months, which subsequently has become a monthly publication. The 8th anniversary edition was published in August 2014.

Car of the Year award winners[edit]

True MPG[edit]

In 2012, What Car? launched a new service called 'True MPG', which it claims provides more realistic fuel consumption figures as an additional source of consumer information alongside the official government fuel economy data that car manufacturers are legally obliged to publish.[14]

What Car? Approved Used[edit]

In 2012, What Car? launched a new online car buying service called 'What Car Approved Used', which it claims provides "peace of mind" to car buyers by endorsing the "10 Points of Difference" promoted by the National Franchised Dealers Association.[15][16]


  1. ^ "Editors of Haymarket titles What Car? and Autocar swap jobs, again". Press Gazette. 27 March 2014. Retrieved 13 May 2014. 
  2. ^ "Product Page - What Car?". ABC. Retrieved 13 January 2013. 
  3. ^ "BBC News: The Company File: Rover wins car of the year". BBC News. 23 February 1999. Retrieved 10 January 2014. 
  4. ^ "What Car? names Seat Ibiza Car of the Year 2003". The Telegraph. 16 January 2003. Retrieved 10 January 2014. 
  5. ^ "2006 COTY: BMW 3 Series". What Car?. 20 January 2006. Retrieved 10 January 2014. 
  6. ^ "2007 COTY: Vauxhall Corsa". What Car?. 19 January 2007. Retrieved 10 January 2014. 
  7. ^ "2008 COTY: Jaguar XF". What Car?. 17 January 2008. Retrieved 10 January 2014. 
  8. ^ "2009 COTY: Ford Fiesta". What Car?. 22 January 2009. Retrieved 10 January 2014. 
  9. ^ "2010 COTY: Peugeot 3008". What Car?. 15 January 2014. Retrieved 10 January 2014. 
  10. ^ "2011 COTY: Audi A1". What Car?. 14 January 2011. Retrieved 10 January 2014. 
  11. ^ "2012 COTY: Volkswagen Up". What Car?. 11 January 2012. Retrieved 10 January 2014. 
  12. ^ "2013 COTY: Audi A3". What Car?. 9 January 2013. Retrieved 9 January 2013. 
  13. ^ "2014 COTY: Nissan Qashqai". What Car?. 9 January 2014. Retrieved 10 January 2014. 
  14. ^ "What Car? launches True MPG service". Motor Trader. 30 April 2012. Retrieved 29 September 2013. 
  16. ^ "What Car? Approved Used launched". What Car. 14 November 2012. Retrieved 21 November 2014. 

External links[edit]