"What You Think of That" is the third and final single from Memphis Bleek's debut album, the song features Jay-Z. This song is a perceived diss to Queens, New York rapper, Nas. It was the controversial line, I'm a ball till I fall/what you think of that, which would spark the epic Jay-Z vs. Nas feud of 2001–2003. Nas would respond to the song with the line, you wanna ball till you fall/I can help you with that/you want beef?/I could let a slug melt in your hat. Due to this, and the Jay-Z collaboration, the song became a huge hit in the later parts of 1999. Because of this single, Memphis Bleek was now involved in a feud with Nas.