Wheels and Doll Baby
Wheels & Doll Baby is a fashion label based in Australia, founded by Melanie Greensmith and then husband Brett Ford. Greensmith now runs the label with her partner, Divinyls guitarist Mark McEntee. Wheels & Doll Baby first opened in 1987 in Hay Street, Perth before relocating to Crown Street in Darlinghurst, Sydney.
Clothes from the label were purchased for Sarah Michelle Gellar to wear on the TV series Buffy the Vampire Slayer, after Greensmith managed to convince two Los Angeles boutiques, Lisa Kline and Fred Segal, to stock her line of clothing.
- Buffy-led boom for Sydney fashion designer, The Sydney Morning Herald, 2 May 2002.
- Richards, Holly: Wheels & Dollbaby designer Melanie Greensmith honoured, The Sunday Times, 4 September 2008.
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