Whistles

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Whistles
Type Public
Industry Fashion
Founded 1980s
Products Clothing, Accessories
Website Whistles

Whistles is a clothing brand with 40 stores across Britain. It was founded in the early 1980s by Lucille and Richard Lewin.

In January 2008, Jane Shepherdson, former Topshop director, signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive.[1]

Style[edit]

In the past, the style of Whistles was described as having "a pretty but decidedly yummy mummy-ish air".[2] Since Shepherdson's appointment as chief executive, the clothes were said to have cleaner silhouettes with a more sophisticated palette; "baby pinks and lilacs have made way for olives, camel, china blue, tea rose and yes, plenty of black – and the detailing has a quirky vintage feel rather than being fussy."[2]

References[edit]

  1. ^ Davey, Jenny (2008-02-03). "Return of fashion queen Jane Shepherdson". Times Online. London. Retrieved 2008-06-13. 
  2. ^ a b Long, Carola (2008-09-08). "Belles and Whistles". The Independent. Retrieved 2008-12-17.