White Lightning (cider)

White Lightning was a brand of white cider originally brewed in the early 1990s by Inches Cider of Winkleigh. The brand was acquired by Bulmers in 1995. Despite assurances that production would continue in Winkleigh, the site was eventually closed and all production moved to Hereford. Bulmers was in turn acquired by Scottish Courage in 2003.

White Lightning was most commonly recognised by its distinctive blue bottle design, low price and high strength, making it popular with those wishing for alcoholic intoxication at a minimum price.^{[citation needed]}

When originally released, White Lightning had 8.4% alcohol by volume, which was later reduced to 7.5%, then to 5.5% in May 2009.

At the end of 2009, Heineken (Scottish Courage's parent company) decided to discontinue the manufacture of White Lightning in order to cease encouraging irresponsible drinking.