Whole Living

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Whole Living
Whole Living magazine.jpg
Cover of Whole Living
Editor-in-chief Alexandra Postman
Categories health and lifestyle
Frequency Ten editions annually[1]
Total circulation
(June 2012)
760,606[2]
First issue As Whole Living since May 2010
As Body+Soul since 2002
As New Age Journal in 1974[3]
Final issue January 2013
Company Martha Stewart Living Omnimedia
Country United States
Based in New York City[3]
Language English
Website wholeliving.com
ISSN 1098-447X
Cover from the October 2009 edition of Body + Soul, with Martha Stewart and her daughter, Alexis Stewart.

Whole Living was a health and lifestyle magazine geared towards "natural health, personal growth, and well-being,"[4] a concept the publishers refer to as "whole living." The magazine became a part of Martha Stewart Living Omnimedia in August 2004.[5]

The magazine was originally launched as the New Age Journal in 1974.[3] The magazine was first rebranded as Body+Soul beginning with an edition in early 2002. In 2004, Martha Stewart Living Omnimedia acquired the magazine and other publishing assets from Thorne Communications. The magazine became Whole Living in May 2010.

Martha Stewart Living Omnimedia has announced it intends to cease publication of Whole Living.[6] The final installment will be the January/February 2013 issue. A $2.5 million offer to buy the title from private equity firm OpenGate Capital fell through and no other buyers have appeared. The content from Whole Living will be included in Martha Stewart Living.

New Age Journal[edit]

New Age Journal, or New Age: The Journal for Holistic Living was an American periodical prominent in the late 20th century, and defining itself as covering topics related to the period's "New Age"; it has been succeeded, in turn, by Body & Soul. It described itself around the late 1990s as concerned with "achievement, commitment, health, creative living, and holistic nutrition".[7]

It was founded in 1974[8] by Peggy Taylor and other editors of East/West Journal,[9] and based in the Boston metropolitan area.

In 1994 it won an Alternative Press Award for General Excellence from the Utne Reader.[9]

Its publishing of work by Joseph Campbell, Ram Dass, Andrew Weil, Christiane Northrup, Deepak Chopra, and Cheryl Richardson is said to have come before they were respectively widely known.[8]

Makeovers

Under new editorship, it was "relaunched" in 2002 as the bi-monthly Body and Soul or Body & Soul.[8] In 2004, it was bought by Martha Stewart's Omnimedia, which as of 2009 publishes Body+Soul (presented on its cover as "whole living | body + soul") eight times per year. In 2010, the magazine was relaunched as Whole Living.

In 2000, Robert Scheer created the website New Age Journal, which states that "We are not affiliated with any magazines printed on paper."[10]

Personnel

Its editors included:

Indexing information[edit]

  • New Age Journal had ISSN 0746-3618 and OCLC 9978138 for issues from 1983 to 1998; published at the outset by Rising Star Associates (Brighton, MA).
  • New Age Journal had ISSN 1098-447X and OCLC 38498642 for issues from 1998 to 2002; published by New Age Pub. (Watertown, MA).

References[edit]

  1. ^ Pettas, Joanna (November 29, 2007). "Body + Soul Ups Ratebase, Frequency for 2008". Foliomag. Retrieved November 25, 2010. 
  2. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. June 30, 2012. Retrieved December 2, 2012. 
  3. ^ a b c "Body + soul is leaving Watertown for New York". The Boston Globe. September 1, 2009. Retrieved November 25, 2010. 
  4. ^ Body & Soul’s Reincarnation: A New CEO, A New Editor, And A New Look. Body & Soul.
  5. ^ Mandese, Joe (August 13, 2004). "MediaPost Publications Health Deals Designed To Help Martha Stewart Heal Thyself 08/13/2004". Mediapost. Retrieved November 25, 2010. 
  6. ^ Hagley, Keach (December 6, 2012). "Martha Stewart to Shut Down 'Whole Living'". Wall Street Journal. Retrieved 1/11/2013. 
  7. ^ New Age Journal, Answers.com.
  8. ^ a b c Transcription of "After 28 years, New Age Journal changes its name to Body & Soul", Townsend Letter for Doctors and Patients, July, 2002, BNet Business Library.
  9. ^ a b New Age: The Journal for Holistic Living.
  10. ^ "About us", NewAgeJournal.com.

External links[edit]