Wicked Weasel

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Wicked Weasel Pty. Ltd.
Type Proprietary Company
Industry Retail
Founded Byron Bay, Australia
(1994)
Founders Peter T. Gifford
Headquarters Byron Bay, Australia
Number of locations 2
(2014)
Area served Worldwide
Key people Peter T. Gifford
(Managing Director)
Marianne Metzner
(General Manager)
Damian F. Street
(Corporate & Financial)
Products Accessories, Bikinis, Lingerie, Swimwear and Underwear
Employees 45−50
(2011)
Website wickedweasel.com

Wicked Weasel (Pty. Ltd.) is an Australian[1] manufacturer of "risque" swimwear and lingerie for women.[2] It is especially known for its microkinis. The company was founded in 1994 by Peter Gifford, formerly the bass player for Midnight Oil,[3] and named after his girlfriend's nickname. Initially, the company's products were trial-marketed to Melbourne area strippers.

The first Wicked Weasel retail store was opened in Cairns in 1995, but it moved to Byron Bay the following year, where the company headquarters has remained since. Additional stores at Bondi and in Melbourne were unsuccessful, and were closed in 1998. Wicked Weasel launched www.wickedweasel.com in mid-1999, the first Australian swimwear maker to do so.[4] By 2003, it was the largest Australian retailer of clothing via the internet. As of 2007, the website receives over 100,000 unique visitors per day. Wicked Weasel has 45-50 employees as of 2011.[5]

Wicked Weasel also publishes online pictures of women who wear their products as part of a contest.

See also[edit]

References[edit]

  1. ^ McCullagh, Declan. "Police blotter: Fired over 'Wicked Weasel' photo". cnet.com. CNET News. Retrieved 2 April 2014. 
  2. ^ "about wicked weasel". wickedweasel.com. Wicked Weasel (Pty. Ltd.). Retrieved 2 April 2014. 
  3. ^ Huntington, Patty. "The Wicked Oil: Victoria’s new extreme bikini secret". news.com.au. News Corp Australia. Retrieved 2 April 2014. 
  4. ^ "In ways of web, those who bare, win.". highbeam.com. The Australian. Retrieved 2 April 2014. 
  5. ^ McDougall, Bruce. "Midnight Oil bassist Peter Gifford pouring Oil on troubled Labor". dailytelegraph.com.au. News Corp Australia. Retrieved 2 April 2014. 

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