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Type Privately held companies
Founded 2006
Headquarters San Francisco, CA
Website www.widgetbox.com

Widgetbox was a San Francisco, California based company that enabled businesses to create and deliver applications to their customers. Widgetbox formally discontinued their service on March 28, 2014.

In February 2011, Widgetbox rebranded as Flite and focused on display advertising technology.

Widgetbox products included:

Widgetbox Mobile: build and distribute mobile web applications for iPhone and Android.

ClickTurn Real-time Rich Media Ads: develop and run rich-media ads.

Widgetbox Widgets: create dynamic web widgets to aggregate content and increase engagement


Widgetbox was founded in 2006 by Ed Anuff, Giles Goodwin and Dean Moses. The company debuted the same year at DEMOfall 2006. Sequoia Capital and Hummer Winblad Venture Partners invested an undisclosed amount in the company in 2007.

A Series B round of funding was announced in January 2008, led by Northgate Capital. Also returning to invest in this round were Sequoia Capital, Hummer Winblad Venture Partners and independent investor Michael Dearing.[1]

Recent updates[edit]

  • August 2007: Widgetbox announced a distribution partnership with iTunes that allows users to create and publish widgets based on an iMix playlist. Known as a MixIt, this feature allows iTunes users to distribute an iMix across a number of popular social networks, blogs and start pages.
  • September 2007: The company launched an App Accelerator for Facebook allowing users to create a Facebook application based on their pre-existing widgets. The App Accelerator allows a widget to be registered as its own Facebook application and provides several Facebook Platform-specific optimizations.
  • November 2007: Widgetbox announced and launched beta support for Google's OpenSocial initiative. Users are provided an OpenSocial installation URLs for each widget listed in the company's widget gallery. Concurrently, support for the import of Google Gadgets into Widgetbox's system was introduced.
  • December 2007: Widgetbox participated in the launch of the Bebo Open Application Platform, showcasing two applications supporting Bebo's implementation of Facebook Platform.
  • January 2008: Building upon their participation in the Bebo Open Application Platform Launch, Widgetbox released an App Accelerator for Bebo. Similar in function to the App Accelerator for Facebook, Widgetbox users can convert their existing widgets into Bebo applications.
    • On January 31, Widgetbox announced that they had raised an additional $8m in Series B funding, led by Northgate Capital. Also returning to invest in the company were Sequoia Capital, Hummer Winblad Venture Partners and independent investor Michael Dearing.
  • March 2008: Widgetbox announced that Will Price, a General Partner at Hummer Winblad Venture Partners and member of the Widgetbox Board of Directors, has joined the company as its CEO.
  • October 2008: Widgetbox and Yardbarker announced a partnership where a Widgetbox widget will network the 600+ blogs in the Yardbarker network, growing the reach of Widgetbox and creating a better relationship between the sports bloggers.
  • July 2009: Widgetbox develops template widgets that allow users to create customized web apps such as countdowns, polls, quizzes, slideshows, blog feeds, Twitter updates, and more.
  • July 2009: Widgetbox partners with Blogger to allow people to quickly turn their Blogger blog into a widget.
  • September 2009; Widgetbox announces apps for Facebook Fan Pages.
  • October 2009:: New self-service ad campaigns let brands promote their content to over Widgetbox visitors.
  • February 2010: Widgetbox announces its new mobile site service, allowing users to create mobile-friendly sites.
  • October 2010: Widgetbox launches its new mobile app builder, allowing users to create and distribute mobile web apps in minutes without writing code.
  • March 2011: Widgetbox just announced a new name — Flite.[2]
  • November 2013: Widgetbox announced in their website Support section on 13th November 2013 that "Widgetbox Is Shutting Down" on 28th March 2014. No more subscriptions or logins are possible. All services will no longer be available as of March 28th, 2014. There is no source of information to suggest why Widgetbox is closing its site doors, though this coincidentally comes shortly after the shutdown of iGoogle at the beginning of November 2013, and the spiraling deterioration of Google Gadgets which were widely used among the user-created apps/gadgets of Widgetbox and the apps/gadgets of the belated iGoogle.
  • March 28, 2014: Widgetbox shut down.


  1. ^ WidgetBox receives Series B funding.
  2. ^ Anthony Ha, venturebeat. "Widgetbox becomes “cloud” ad company Flite, raises $12M." March 9, 2011. Retrieved March 17, 2011.

External links[edit]