The business started when "Hubby" posted some polaroids of "Wifey" on the Usenet newsgroup alt.binaries.pictures.erotica in 1997 with her eyes hidden. Surprised by the favorable response, the couple continued to post steadily more explicit images. By the fall of 1997, they were doing a brisk mail-order business of their home videos. They launched the website in the fall of 1998.
The website, initially costing US$9.95 a month, started around Jan. 26, 1998, and featured JPEGs, video clips, and order forms for tapes. There was also an interactive "Wifey cam".