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New articles sometimes get caught in a catch-22. If they attempt to present their subject in a neutral manner, without praising its virtues, they can get speedied under CSD A7 for not indicating the subject's importance. But if they list many laudable facts about the subject, so as to demonstrate its importance, then they can get speedied under CSD G11 for being blatant advertising. Creators of new articles have to avoid these twin perils like argonauts seeking to sail between Scylla and Charybdis.
Of course, subsequent attempts to rewrite the article in an effort to tweak it to avoid either of these speedy deletion criteria risk falling into G4, as recreation of deleted content. This can even be viewed as disruptive editing. So the editor may only get a limited number of tries; perhaps as few as one, before G4 kicks in, the article turns into a redlink, and warning templates with hand icons start showing up on the creator's talk page. People are watching Special:NewPages eagerly, ready to ABF and ferret out the villainous spammers who seem to be getting subtler and subtler in their efforts to sneak in articles that indicate why their subject is important. Witness this recent spam:
Microsoft Excel (full name Microsoft Office Excel) is a proprietary spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables and, except for Excel 2008 for Mac OS X, a macro programming language called VBA (Visual Basic for Applications). It is overwhelmingly the dominant spreadsheet application available for these platforms and has been so since version 5 in 1993, and is bundled as part of Microsoft Office. Excel is one of the most popular microcomputer applications to date.
My God! Look at that bombastic puffery, that blatant sales promotion masquerading as an article. Delete it now! Do not let these spammers use Wikipedia as a venue for promoting their questionable wares.