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WildAid is an international 501(c)(3) non-governmental organization (NGO) whose mission is to end the illegal wildlife trade in our lifetimes. WildAid views the illegal wildlife trade fundamentally as a matter of economics - of supply and demand. They operate six different programs focusing on elephants, rhinos, sharks, tigers, marine protection, and climate change.

WildAid is the only organization to focus on reducing the demand for wildlife products with the strong and simple message: when the buying stops, the killing can too. WildAid works with Asian and Western celebrities and business leaders to dissuade people from purchasing wildlife products via public service announcements and educational initiatives, reaching up to approximately one billion people per week in China alone.

WildAid operates a field program in the Galapagos Islands, protecting the Galápagos Marine Reserve, apprehending poachers and smugglers and creating economic alternatives to local communities. WildAid works with media, governments, celebrities and local partners and communities worldwide to make wildlife conservation a global priority.

The founding members are Peter Knights and Steve Trent. They work around the world in the U.S., the UK, Canada, China, Indonesia, India, and Ecuador with headquarters in San Francisco, California.

Yao Ming, former player of the NBA team Houston Rockets, is a spokesman for WildAid along with numerous other celebrity ambassadors and Olympic athletes.

Charity Navigator gives the organization a financial rating of 4 out of 4 stars and a transparency rating of 4 out of 4 stars.[1]


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