|Headquarters||744 Montgomery Street, San Francisco, California, United States|
|Executive Director||Peter Knights|
|Managing Director||John Baker|
WildAid focuses on reducing the demand for wildlife products. WildAid works with Asian and Western celebrities and business leaders to dissuade people from purchasing wildlife products via public service announcements and educational initiatives, reaching up to approximately one billion people per week in China alone.
WildAid operates a field program in the Galapagos Islands, protecting the Galápagos Marine Reserve, apprehending poachers and smugglers and creating economic alternatives to local communities. WildAid works with media, governments, celebrities and local partners and communities worldwide to make wildlife conservation a global priority.
The founding members are Peter Knights and Steve Trent. They work in the United States, the United Kingdom, Canada, China, Indonesia, India, and Ecuador with headquarters in San Francisco, California.