Wild About Fruit Company
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| Type | Private Company |
|---|---|
| Industry | Food (grows, processes, stores and delivers) |
| Founded | Wandin, Victoria, Australia (1930) |
| Headquarters | Wandin, Victoria, Australia |
| Key people | Ben Mould, Owner and Managing Director |
| Products | Fruit juice, gourmet fruit vinegars and More... |
| Revenue | Not disclosed |
| Employees | 100+ |
| Website | www.wildaboutfruit.com.au |
The Wild About Fruit Company is an Australian fruit company, located in Victoria's prime produce area, the Yarra Valley. The company is owned and operated by a third generation of the Mould family. Its main operations take place in Wandin with other properties located at Coldstream, Bacchus Marsh, Gundagai, New South Wales[1] and Kerang[2] As of 2002, it was growing 40 different of cherries for the domestic and export fresh cherry market.[3][4]
Wild About Fruit has worked closely with the CSIRO in crating painted juice production, developing juice extraction techniques that allowed a greater percentage of the fruit to be utilised, and deactivating enzymes that would result in a longer shelf-life for the product without the use of preservatives.[5][6]
In 2004, Wild About Fruit products were endorsed by Planet Ark.[7]
In September 2005, EPA Victoria fined Wild Juice Pty Ltd $5113 for contravening the requirements of a pollution abatement notice. In May, an EPA inspection had identified an incomplete connection of the site’s new waste treatment plant.[8]
[edit] Brands
- Wild About Fruit
- Wild Child
[edit] References
- ^ Philip Hopkins (30 August 2002). "Building on the core business". The Age. http://www.theage.com.au/articles/2002/08/29/1030508098553.html. Retrieved 6 June 2007.
- ^ Gannawarra Shire Council (28 November 2005). "New cherry orchard development". http://www.gannawarra.vic.gov.au/Page/page.asp?Page_Id=269. Retrieved 6 June 2007.
- ^ Miranda Sharp (17 December 2002). "Cherries ripe". The Age. http://www.theage.com.au/articles/2002/12/17/1039656382549.html. Retrieved 6 June 2007.
- ^ Katie Fisher (12 June 2006). "They're wild about cherries". Weekly Times.
- ^ Paul Sellars (12 July 2000). "Orchard extracts a premium". Weekly Times.
- ^ Warren McLaren (20 February 2006). "Wild Child — The Whole Juice, Nothing But ....". treehugger.com. http://www.treehugger.com/files/2006/02/wild_child_the.php. Retrieved 6 June 2007.
- ^ "Newsletter". HOPE Australia : Householders' Options to Protect the Environment. October 2004. http://www.hopeaustralia.org.au/docs/hope_newsletter_edition_12_october_2004.doc. Retrieved 6 June 2007.
- ^ "Wastewater worry for Wild Juice". EPA Victoria. 19 September 2005. http://epanote2.epa.vic.gov.au/EPA/media.nsf/0/75bee7b37950d803ca25709f00045235?OpenDocument&ExpandSection=1. Retrieved 6 June 2007.[dead link]
- Centre for eBusiness and Communication, Swinburne University of Technology (2000). "Wild about fruit" (PDF). Farming Real Estate? - Challenges and Opportunities for Agribusiness on the Urban Fringe – Yarra Valley Region. pp. 55–6. http://www.swinburne.edu.au/community/crd/documents/Agribusiness_Report_Farming_Real_Estate.pdf.
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