Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.
At some point during the blending process, a subtitle appears stating whether or not the particular items are safe to blend at home. Golf balls, marbles, cell phones and cubic zirconia, for example, are not safe. These show the subtitle "Don't try this at home". On the other hand, 24 credit cards, ice, and a McDonald'sBig Mac Extra Value Meal are safe to blend. These show the subtitle "Please try this at home." He usually starts the blender after he says "I'm going to press the [Subject] button." While the item is being blended, Dickson smiles and waits. When the process is finished, Dickson frequently warns viewers not to breathe the smoke or dust that results when blending unsafe items by saying "[Subject] smoke, don't breathe this!" At the end of each video, the contents are emptied out onto a work top, at which point the subtitle "Yes, it blends!" appears.
One of the most famous Will it Blend? creations is the "cochicken", which is half of a chicken (cooked, usually rotisserie) blended with 12 fluid ounces of Coca-Cola (without the can). Although the show's example was blended with the bones (and thus was disclaimed as unsafe to eat), a boneless version was made on NBC's Today and served to Meredith Vieira.
Popular fan requests for the show include blending either another blender or a crowbar. It is highly unlikely that either would blend, and this probably means that neither would even be attempted, because of the nature and purpose of the show—marketing Blendtec products. A demonstration video featuring the anticipated crowbar was interrupted by a cell phone, to which Dickson responds by stuffing the entire crew's cell phones into the blender and blending them instead. A clip showing Dickson struggles to blend a crowbar can often be seen in the opening of earlier episodes. On the episode airing December 21, 2012 (Entitled: "Will it End?"), Dickson attempted to blend his Blendtec Total Blender with the new Blendtec Designer. Only footage of the blender base being blended was shown before a testcard was shown, effectively ending the video. The show has attempted to blend increasingly unlikely items, such as a six foot garden rake and a sealed can of soda.
Between the January 24 and 30 of 2007, Will it Blend was shot at a different location.
On the April 3, 2007 episode, Dickson placed a camcorder in the blender, giving viewers a first-person look inside the container while being blended. Shortly afterwards, the production team, Kels Goodman and Ray Hansen, attempted to return what was left of the camcorder to Best Buy, with no success.
On the July 10, 2007, episode, an iPhone played the video intro before being blended. The resulting remains of the iPhone (which consisted of powder and a mangled metal frame), along with a brand new Blendtec blender and a DVD compilation of the commercials, were put up for auction on eBay and sold at US$901 (which was given to charity). This was repeated with an iPhone 3G on the July 11, 2008, episode, with the eBay auction including a "Will It Blend" t-shirt, an autographed jar (holding the blended remains of the phone), the box the iPhone came in (including the earphones), and a brand new Blendtec Total Blender. On the April 5, 2010, episode, an iPad was blended after being smashed to fit into the blender. The number of views this video received prompted Dickson to set up a contest on blendtec.com to give away either the shredded or the boxed iPad. Each comes with a free Blendtec blender. On the June 25, 2010, episode, an iPhone 4 was blended. Following this, a "Blend my Phone Contest" was announced, the prize being a new iPhone 4 with a 2 year contract paid by Dickson and, as the name of the contest indicated, your old Mobile phone blended. The winner, announced on July 12 that year, was Ashley S. from Portland, Oregon.
One of the most extreme episodes featured Dickson placing six Bic lighters in the blender. In a matter of seconds, the mixture of butane, metal and plastic ignited into a ball of fire inside the container. The scene was exaggerated by the addition of nuclear explosion film footage before one of the production crew sprayed a fire extinguisher on the still-operating blender.
Some episodes are produced to coincide with certain events. For example, three episodes aired during the weekend of Super Bowl XLI. Because of trademark restrictions, the words "Super Bowl" were substituted with other words such as "Super Sunday," "The Big Game" or "That Last Football Game." The first episode had Dickson blend a smoothie out of salsa, tortilla chips, Buffalo wings and some Budweiser. The second and third episodes used two blenders to predict the outcome of the Super Bowl by blending miniature helmets (AFC vs. NFC) and foam footballs (Indianapolis Colts vs. Chicago Bears). To coincide with the release of the film Transformers, Dickson blended the Transformers toys Bumblebee and Swindle before challenging two of his grandchildren to transform the remains. When Dickson learned that The Beach Boys did not win Esquire Magazine's 2007 Esky Award, he blended the trophy. He also blended the music/rhythm video game Guitar Hero III: Legends of Rock after finding no Beach Boys in it, and the first-person shooter Halo 3 after two of his grandchildren beat him in a multiplayer game. To celebrate the release of Weezer's 2008 album, Dickson blended a copy of the CD with a can of pork and beans (a reference to the album's first single, as Will It Blend? is among the internet memes referenced in the song's video). Dickson also blended the Wii Wheel after breaking it during a game of Mario Kart Wii, and a Grand Theft Auto IV disc because the 1968 Mustang GT 390 (like in Bullitt) was not included in the game. His other notable blends include blending various gadgets, and blending Justin Bieber's music CD, along with DVD of his movie and his action figure, followed by action figures of teenage girls and a unicorn. While blending it, Tom sarcastically describes Bieber as "legendary" and adds that no legendary music artist is actually legendary without being blended.
Dickson has revealed that the campaign has been a great success for Blendtec:
The campaign took off almost instantly. We have definitely felt an impact in sales. Will it Blend has had an amazing impact to our commercial and our retail products.
Blendtec now sells Will It Blend? merchandise, including a spoof shirt with the slogan "Tom Dickson is my Homeboy".
Dickson has made many national television appearances, including NBC's The Tonight Show with Jay Leno on March 30, 2007, on which he blended a rake handle in mere seconds. Dickson also made his appearance in the History Channel series Modern Marvels. In the episode World's Strongest III aired March 6, 2008 the show ends with a special Will it Blend to prove if he can blend the channel's longest running series (in the form of a portable MP3 player).
In April 2007, radio station KDRF (eD-FM) in Albuquerque, New Mexico enlisted Tom Dickson to do a Will It Blend? version to promote the radio station. The three 30-second commercials show different styles of music CDs being blended, showcasing the station's variety format.
In 2008, Will It Blend? was featured on a Dreyer's/Edy's Dibs commercial. In the commercial, a girl holding a large lollipop tries some Dibs and wonders what will happen to lollipops when kids stop buying them in favor of the bite-sized ice cream treats. The next scene shows giant lollipops being used as an alternative to waxing a man's hairy back before Dickson blends them. A second version of the commercial has Dickson himself being waxed.
Will it Blend? has been nominated for the 2007 YouTube award for Best Series, winner of .Net Magazine's 2007 Viral Video campaign of the year and winner of the Bronze level Clio Award for Viral Video in 2008.
Real-Time Compilation (Video made as a bet that no stop motion, mirrors, or other tricks were used to make the other videos. This video showed the blending of light bulbs, golf balls, and a rake handle. The light bulbs were blended in 11 seconds, the golf balls in 30 seconds, and the rake handle in 10 seconds.)
53 Toy Cars (Dickson woke up having stepped on all the toy cars left out by his grandchildren, so he blended them all to teach them a lesson. This video showed the subtitle "Kids, Don't Try This At Home!")
"Annoying Valentine Gift" (A stuffed toy that looks like a red devil holding a heart that reads "Be Mine". It moves its arms, legs and mouth as it sings Mah Nà Mah Nà and also has flashing red antennae. Dickson blends the toy as it is singing.)
Toilet Plunger (Dickson says the flat blades and square blending chamber pull food into the blender, so there is no need for spoons, spatulas, or plungers. He then proceeds to blend a plunger.)
Healthy Green Drink (Dickson blends 2 cans of Dolepineapple juice without the cans, spinach, a single cube of pineapple with the eye so it can "see what will happen", some flax seed, a banana without the peel, and some ice.)
"Will It Blend? LIVE!
Video camera (Dickson connects a data cable to the camcorder so viewers can see what happens inside the blending chamber during blending.)
"Toilet Flusher Thingy." (A flapper valve, float pump and flushing handle of a toilet are blended together into powder.)
Transformers Toys (Dickson's grandchildren ask him to transform his Transformers and he does so-in a Blendtec Blender.)
"Carny Cuisine" (2 corn dogs, French'smustard without the bottle, pink cotton candy and a cherry Snow cone with the cone are blended. The resulting smoothie did not taste good. It would also have been hazardous to drink because of the blended paper cone and wooden corn dog sticks.)
Video camera Part 2: The Return (The producers attempt to return the blended camcorder to Best Buy. They do not succeed because having blended the camera was considered customer abuse.)
Cricut (In this video, Tom got his wife a Cricut set and blended all her old scissors, dies and punches.)
Guitar HeroGibson X-Plorer controller (Dickson buys a copy of Guitar Hero III: Legends of Rock at the request of his 27 grandchildren. After realizing the game does not have any Beach Boys songs, he decided to blend the controller. Because the controller is too big for the blender, he "pulls a Pete Townshend on it" (destroying the body of the controller) and blends the neck of the guitar before setting the remains on fire).
Halo 3 (Dickson gets mad at the fact that his 4 and 5 year old grandchildren beat him at Halo 3, so he takes away the game and blends the game disc.)
Picket Sign (Dickson realizes that his producer/writer is on strike, and he has nothing to blend; so he runs to the front of the office and grabs his producer's picket sign. He then blends the picket sign's handle and crumples up the sign.)
Wii Remote (Uncle Floyd was bowling in Wii Sports when the wrist strap of the Wii Remote snapped and destroyed the TV. So, Dickson took the strapless Wii Remotes and blended them before giving him a new one and instating a wrist strap rule.)
Man Cave (In order to get back to his 'manly roots', Dickson decided to build a Man Cave and blended some items he felt didn't belong there, including a Hannah Montana doll, a lava lamp and a slice of quiche.)
Tom's TomTom He wants to blend a TomTom Go 550 GPS unit because while he's driving and she's said "Tom Tom" (she repeats Dickson's name) so he decided to blend a TomTom Go 550.
YouTube Live (Dickson does not blend anything, instead promoting his upcoming appearance on YouTube Live. He also uses some adjectives which begin with the word blend. An example is blendtastic.)
YouTube Live appearance: In YouTube Live, Chad Vader is tired of sweeping up his store and asks Tom to blend his broom. He successfully blends the broomstick, and Chad then asks if he can blend some food for him, because he can't eat anything that isn't blended. Dickson blends a Cheeseburger, Breath Mints, Diet Sierra Mist (with the can), Red Beets, and Ketchup Packets together (with aid from Chad Vader using the Force).
The Bailout- Dickson blends things representative of the U.S. government bailout efforts
New Olympus cameras get mixed - As an advertising campaign for Olympus, Dickson blends a digital SLR and a compact camera, which causes an explosion and the video was marked as "to be continued." The blending was redone a few weeks later, with the addition of a lens, HD Camcorder and voice recorder. Instead of a usual result, the video shows that the objects have been "blended" into the new Olympus PEN E-P1.
Money Clip from the infomercial in which a money clip was placed in a blender to demonstrate the durability of the clip.
Silly Putty(Tom blends a few balls of Silly putty, and they turn into powder. Tom then restarts the machine and eventually paste is formed)
Ford Fiesta (Dickson unsuccessfully attempts to blend a chunk of boronsteel as used in the structure of the 2011 Ford Fiesta, but instead accepts an invitation to "go for a spin" with a Fiesta Movement agent where he sits on the back seat during the electronically faked test drive and blends items of garbage lying around the inside of the car).
Facebook book (Tom blends a small book with faces of people who work with him or appeared with him stuck in his book.)
Tire Repair Kit
iPad (The iPad did not fit, and so Tom smashed it in half by hitting it against the motor of the blender then folding it. The metal back cover is seen falling off and was not blended. The video got millions of views within the first week, and was featured on news channels.)
iPhone 4 Uncovered (Tom loves his new iPhone with the new feature such as a FaceTime and it is faster, however the Apple Task Force apprehended Tom and tased him, then "To be continued, June 25..." appears on the screen.)
iPhone 4 Extended version of last iPhone 4 Video. Before the end, everyone can join to "Blend my Phone Contest" that you can win a new iPhone 4 with a 2-year contract and you can send your any old phone to blend it on the next episode. The official winner of the contest was Ashley S. from Portland, OR. At the end, a fake Steve Jobs was opening his briefcase from him (Tom Dickson), and it was an iBlend. The original was not synced properly, on the other video (Episode title: Will it Blend? - iPhone 4) the episode was in-sync.
Doctor Who and the Daleks (Tom blends a toy Dalek. The sound of the blender is replaced by the sound of the TARDIS dematerializing.)
CR-48 Chrome Notebook (The Chrome Notebook can't fit in the blender, and so Tom breaks it by smashing it on the motor until it was broken in half. Eventually, only the bottom half of the notebook was blended.)
iPad 2 Blend (At the start of the video, a fake Steve Jobs had a conference for the new iPad 2 (which is the same from the original conference), then Dickson, started crashing the iPad 2 into half, (like the same video that he smashed the iPad) then he blended it, (like the same video that he blended the iPad), the fake Steve Jobs was sad because of blending the iPad 2. At the end of the video, somebody called Dickson and the caller said "Good job, Tom in destroying that iPad 2", and when Dickson revealed who is this caller, the caller said "It's Bill" and the video ended)
Orabrush Tom blends a group of Orabrushes. This is the first episode to feature the new "BlendCam" which shows the inside of the blender from the top.
Football Kicking Tee (Tom wants to blend a football for the start of football season but he already did that(episode 37) so he instead blends a kicking tee.)
Paintballs Tom blends a cup of yellow paintballs at the viewers' request.
Super Glue Again, at the request of viewers, Tom blends several tubes of super glue. In the end the blended chunks are stuck in, and to, the blending jar.
Solar lamp Tom and his wife have bought several solar yard lamps and have an extra one. Tom blends it with the lights out, so it lights up, and a timer is shown that shows how long the light continues to light while being blended. The light lasts for 5.20 seconds.
iPhone 4S Tom starts by showing off the new Will It Blend? App for the iPhone and iPad. He then mentions that he redesigned the total blender with Apple's Siri technology and simply commands it to start blending. The video was dedicated to Steve Jobs who passed away about a week and a half before the release of the iPhone 4S and this episode.
Skeleton Tom blends a skeleton for Halloween so as not to scare the children, as he claims.
Fit 2 Fat 2 Fit Tom and his new friend Drew blend the junk food that Drew used to gain 75 pounds for his Fit 2 Fat 2 Fit experiment.
Brendan Shaub's Cell Phone- Tom goes to NYC to visit his two favorite MMA fighters, Brendan Shaub and Johny Hendricks. While they are both tied up, he takes Shaub's Motorola Atrix and blends it much to his surprise, before giving him a replacement phone.
Doritos Jacked Tom blends Doritos Jacked (without the bag) along with six lighters. As the blend starts, Tom is replaced with a stunt double.
iPhone 5 vs. Samsung Galaxy SIII Tom blends an iPhone 5 and a Galaxy SIII at the same time to see which one lasts longer. The Galaxy SIII lasted about 5 seconds longer in the blender.
Halo 4 Tom blends both of the game discs as well as a wireless headset. The mix catches fire at the end.
BlendtecBlender-Will it End? Tom blends the most requested item on the show, a Blendtec Total Blender within Blendtec's new Designer Series blender before the end of the world. As he starts to blend a bright flash occurs and the video cuts out.
Pool Cue Tom blends a pool cue after his daughter beats him at pool along with a few chalk cubes. This is the first Blend in the Designer Series blender that is actually shown to completion. This video features a new title sequence.
Samsung Galaxy S4 Active Tom blends the Samsung Galaxy S4 Active along with a mix of coffee, sand, and spaghetti sauce to test if it can withstand everything.
iPhone 5S and iPhone 5C Tom wants to blend the gold iPhone 5S but they sold out before he could get one so he blends all colors of the iPhone 5C. As he is about to start a second Tom clad in a gold suit appears with a Gold 5S and a limited edition Gold Designer Series blender. They both blend at the same time with the first half of the blend played in slow-motion.
Dickson often gives a reason for his destruction of products, such as cellular phones interrupting his show, a poor golf game, needing to update his iPod, and his grandchildren leaving their toys out (hurting his feet).