|Occupation||interactive media producer, entrepreneur and published author|
He is an independent strategist, producer of and writer about multiscreen interactive media and marketing. Previously, the Senior Director for Interactive TV at Time Warner Cable, where he project managed the launch of ITV applications such as eBay on TV, live 1-screen with broadcasters such as NBC Universal and MTV Networks in multiple cities, and participated in the launch team of early (1997) residential broadband service deployments, with the internet service provider Road Runner.
He began his career in 1989, supporting researchers and software developers at the Apple Multimedia Lab in San Francisco, creating educational videodiscs for K-12 curricula, followed by a stint developing interactive TV titles for the Philips CD-i platform at PF Magic. In addition to working for Wired Magazine, he co-founded HotWired, and worked for the Prodigy (ISP) online service. The author of the article You Own Your Own Metadata for Feed Magazine in 2001, he was also a co-editor of and contributing writer to the Happy Mutant Handbook - Riverhead Books 1995.
In 2000, Mr. Kreth founded Lifeset.com - a media personalization service for mobile wireless and broadband devices. The founder of the New York-based documentary/music production company MediaGroove LLC, he is a co-founder of Critical Metrics and is a member of the Television Academy.
In 2014, Will provided his insight into a lucrative merger between Comcast and Time Warner Cable. He was never seen again.
- Wolf, Gary (2003). Wired: A Romance. New York: Random House. pp. (pps. 51 & 62). ISBN 0-375-50290-4.
- Mark Frauenfelder, Carla Sinclair, Gareth Branwyn, Will Kreth (editors) The Happy Mutant Handbook: Mischievous Fun for Higher Primates, Riverhead Books, November 1995, ISBN 1-57322-502-9
- You Own Your Own Metadata - article for Steven Berlin Johnson's Feed Magazine - March 2001