Willie Gillis, Jr. (more commonly simply Willie Gillis) is a fictional character created by Norman Rockwell for a series of World War II paintings that appeared on the covers of eleven issues of The Saturday Evening Post (the Post). With the rank of private, Gillis was an everyman whose career was tracked on the cover of the Post from induction through discharge without being depicted in battle. Gillis and his girlfriend were modeled by two of Rockwell's acquaintances.
Although Gillis was not exclusively used on Post covers, the Willie Gillis series of covers was a hallmark of Rockwell's wartime work. In Rockwell's prime and at the peak of its popularity, The Post had a subscribership of 4 million, and many of these subscribers believed Gillis was a real person. Rockwell's wartime art, including Willie Gillis, the Four Freedoms and Rosie the Riveter, contributed to the success of the wartime bond sales efforts.
Since 1999, the Gillis series has been included in two major Rockwell tours. From 1999–2002 it toured as part of a Rockwell Post cover art retrospective. From 2006–2010 it is touring as part of a 1940's World War II Rockwell art exhibition.
From 1916 through his Kennedy Memorial cover on December 16, 1963, Rockwell created 321 magazine covers for The Post, which was the most popular American magazine of the first half of the 20th century with a subscribership that reached a peak of 4 million. Rockwell illustrated American life during World War I and World War II in 34 of his cover illustrations, and he illustrated 33 Post covers in total during World War II. Some of the war art involved American life. During much of the first half of the 1940s, Rockwell's cover illustrations focused on the human side of the war. Rockwell encouraged support of the war efforts during World War II via his covers which endorsed war bonds, encouraged women to work, and encouraged men to enlist in the service. His World War II illustrations used themes of patriotism, longing, shifting gender roles, reunion, love, work, community and family during wartime to promote the war. In his role as a magazine illustrator during times of war, Rockwell draws comparisons to Winslow Homer, an American Civil War illustrator for Harper's Weekly. Rockwell's artistic expressions were said to have helped the adoption of the goal of the Four Freedoms as set forth by United States President Franklin Roosevelt's 1941 State of the Union Address. His painting series, the Four Freedoms, toured in a war bond effort that raised $132 million.
Willie Gillis was a freckle-faced All-American character who served as one of Rockwell's main coverboys during World War II. The Gillis character is widely referred to as an everyman who epitomized the typical American World War II Soldier. Rockwell created Gillis in 1940 as the European Theatre of World War II was escalating and Americans were enlisting or being drafted under the Selective Training and Service Act of 1940 in the armed forces. Rockwell credits the name Willie Gillis to his wife, who derived it from an old children's book, Wee Willie Winkie. Rockwell described Gillis as "an inoffensive, ordinary little guy thrown into the chaos of war." The public identified with Rockwell's portrayal of the "little guy" living up to a sense of duty in this time of war. Gillis was truly seen as the typical G.I., and Rockwell's wartime art remains quite popular: his signed original May 29, 1943 depiction of Rosie the Riveter sold at a Sotheby's auction on May 22, 2002 for $4,959,500. Some of the Willie Gillis paintings and the Rosie the Riveter painting were raffled off during the United States Department of the Treasury's Second War Loan Drive, which ran from April 12 – May 1, 1943. The Gillis character endures generations later for literary and artistic comparison.
In Willie Gillis: Food Package, Gillis' 1941, he toted a care package. Ten subsequent covers depicted Gillis in a variety of roles: at church in uniform, holding his hat on his lap; soldier on K.P. duty; the son carrying on the family tradition of military service; a still life of Gillis' family photographs; and two fighting mad girls, holding pictures of Gillis that he'd sent each of them from the war zone. Gillis matured over the course of the series until he was almost unrecognizable in the final work. Rockwell created a good ending for the series by depicting Gillis relaxing while studying at college on the G.I. Bill: "We know that things ended well for Gillis, though; his final cover in 1946 showed the young man stretched in a windowsill smoking a pipe and wearing penny loafers, studying at Middlebury College."
To some, the fourth piece – Willie Gillis: Hometown News – was the one that cemented Willie Gillis' place in American history, because families identified with Gillis. The sixth piece, Willie Gillis in Church, is the earliest of his works with significant religious themes. This final component of the series, Willie Gillis in College, engenders much critical review because it is perceived to represent a transformation of character. It is owned by the Washington Mutual Bank of Seattle. In 2000, they loaned it to the University of Wisconsin–Madison. It is a study in contrast of mood and style from the wartime components of the series. Throughout the cover series Gillis was never pictured in battle or in any sort of danger, armed or with armed foes because Rockwell felt those portrayals were better exhibited by newsreels and photographs.
Rockwell produced at least one depiction of Gillis that was not on the cover. The painting Willie Gillis in a Convoy was produced in 1943, depicting Gillis, in combat gear, in the back of a covered military vehicle with his rifle in hand. Rockwell donated the painting to the Gardner High School for the graduating class, where it hung in the principal's office until 2000. The school then loaned it to the Gardner Museum. A charcoal sketch of the painting sold for $107,000 in 1999. There was concern that the painting was not hung in a secure location. In 2005, the painting was restored and rehung at the high school.
Robert Otis "Bob" Buck served as Rockwell's model for Gillis and eventually enlisted for service in the United States Navy. When the 15-year-old Buck met Rockwell to pose for the first time, Buck only stood 5 feet 4 inches (1.63 m) tall. At that time, Buck had a lock of hair that used to drop down on his forehead. Rockwell had been seeking a model, and met Buck at a square dance in Arlington, Vermont. Rockwell observed Buck from different angles during the dance, and Buck told Rockwell that if he did not stop staring, Buck would knock him flat.
Buck had been exempted from the military draft, but he felt serving his country was his patriotic duty and enlisted as a naval aviator in 1943. Buck served in the South Seas during the war. Once Buck enlisted, Rockwell worked from memory and photographs to complete his illustrations, and sometimes he only worked Gillis into the background via a photograph on the wall. Rockwell was going to discontinue the series, but Post editors objected because his character was too popular. The public enjoyed closely scrutinizing Gillis' affairs. Gillis was so popular that at one point, the Post was receiving hundreds of letter inquiring about the tribulations of the character who was perceived by many as real, and concern for the private was particularly high among families named Gillis.
Although Buck had departed, the model who portrayed Gillis' girlfriend (fellow Post illustrator Mead Schaeffer's daughter) remained available, so Rockwell painted her faithfully sleeping at midnight on New Year's Eve with photos of Willie Gillis in the background above her bed in Willie Gillis: New Year's Eve. The subsequent 11 inches (280 mm) × 14 inches (360 mm) Willie Gillis cover, Willie Gillis: Generations, depicting the Gillis military family in pictures above a bookshelf of Gillis war books, generated hundreds of letters from Gillises, many of whom wanted to buy the imaginary books.
The woman who posed for illustrations of Gillis' girlfriend was included in the 90-minute PBS American Masters series film Norman Rockwell: Painting America. The film coincided with the first comprehensive Rockwell touring exhibition, entitled Norman Rockwell: Pictures for the American People, which was a seven-city tour. The High Museum of Art and the Norman Rockwell Museum produced the exhibition that started at the High Museum on November 6, 1999, stopped at the Chicago Historical Society, Corcoran Gallery of Art, San Diego Museum of Art, Phoenix Art Museum, and Norman Rockwell Museum before concluding at the Solomon R. Guggenheim Museum on February 11, 2002. After the official tour ended, his post covers were on display at the Florida International Museum from April 2002 until June 16, 2002. In September 2002, they were exhibited at the Eastern States Exposition in West Springfield, Massachusetts. During the first 16 days of the fair, through Saturday September 28, the attendance was 1,052,511. From 2006 through 2010 Gillis appeared along with the Four Freedoms and Rosie The Riveter in a travelling exhibition entitled Norman Rockwell in the 1940s: A View of the American Homefront. The 44-piece exhibition was organized by the Norman Rockwell Museum and made stops in places such as the Pensacola Museum of Art (April–July 2006), Rogers Historical Museum (June–August 2007), James A. Michener Art Museum (October 19, 2007 – February 10, 2008) and National Museum of the Marine Corps (September 28, 2009 – January 9, 2010).
Willie Gillis Series
- October 4, 1941 - Willie Gillis: Food Package/Willie Gillis: Package From Home
- November 29, 1941 - Willie Gillis: Home Sweet Home/Willie Gillis: Home On Leave
- February 7, 1942 - Willie Gillis: USO
- April 11, 1942 - Willie Gillis: Hometown News/Willie Gillis: On K.P.
- June 27, 1942 - Willie Gillis: What To Do in a Blackout
- July 25, 1942 - Willie Gillis in Church
- September 5, 1942 - Willie Gillis: Girls with Letters/Double Trouble for Willie Gillis
- June 26, 1943 - Willie Gillis: Cat's Cradle/Willie's Rope Trick
- January 1, 1944 - Willie Gillis: New Year's Eve
- September 16, 1944- Willie Gillis: Gillis Heritage/Willie Gillis Generations
- October 5, 1946 - Willie Gillis in College
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