Wine in China
Wine (Chinese: 葡萄酒, p pútáojiǔ, lit. "grape alcohol") has a long history in China. Although long overshadowed by the stronger huangjiu (sometimes translated as "yellow wine") and the much stronger distilled spirit baijiu, wine consumption has grown dramatically since the economic reforms of the 1980s and China is now numbered among the top ten global markets for wine. Ties with French producers are especially strong and vineyards in Ningxia have received international recognition.
- 1 History
- 2 Production
- 3 Consumption
- 4 See also
- 5 References
- 6 Further reading
- 7 External links
The history of Chinese grape wine has been dated back more than 4,600 years. In 1995, a joint Sino-USA archeology team including archaeologists from the Archeology Research Institute of Shandong University and American archaeologists under the leadership of Professor Fang Hui (方辉) investigated the two archaeological sites 20 km to the northeast of Rizhao, and discovered the remnants of a variety of alcoholic beverages including grape wine, rice wine, mead, and several mixed beverages of these wines. Out of more than two hundred ceramic pots discovered at the sites, seven were specifically used for grape wine. Remnants of grape seeds were also discovered. If grape wine consumption was once present in Bronze Age China, however, it was replaced by consumption of a range of alcoholic beverages made from sorghum, millet, rice, and fruits such as lychee or Asian plum.
In the 130s and 120s BC, a Chinese imperial envoy of the Han dynasty (206 BC – 220 AD) named Zhang Qian opened diplomatic relations with several Central Asian kingdoms, some of which produced grape wine. By the end of the second century BC, Han envoys had brought grape seeds from the wine-loving kingdom of Dayuan (Ferghana in modern Uzbekistan) back to China and had them planted on imperial lands near the capital Chang'an (near modern-day Xi'an in Shaanxi province). The Shennong Bencao Jing, a work on materia medica compiled in the late Han, states that grapes could be used to produce wine. In the Three Kingdoms era (220–280 AD), Wei emperor Cao Pi noted that grape wine "is sweeter than the wine made [from cereals] using ferments and sprouted grain. One recovers from it more easily when one has taken too much." Grapes continued to be grown in the following centuries, notably in the northwestern region of Gansu, but were not used to produce wine on a large scale. Wine thus remained an exotic product known by few people.
Not until the Tang dynasty (618–907) did the consumption of grape wines become more common. After the Tang conquest of Gaochang – an oasis state on the Silk Road located near Turfan in modern Xinjiang – in 641, the Chinese obtained the seeds of an elongated grape called "mare teat" (maru 馬乳) and learned from Gaochang a "method of wine making" (jiu fa 酒法). Several Tang poets versified on grape wine, celebrating wine from the "Western Regions" – that from Liangzhou was particularly noted – or from Taiyuan in Shanxi, the latter of which produced wine made from the "mare teat" grape.
French wine was the first foreign wine imported into China. In 1980, at the beginning of Chinese economic reform, Rémy Martin ventured into China to set up the first joint-venture enterprise in Tianjin: the Dynasty (Wang Chao, 王朝) Wine Ltd., which was also the second joint-venture enterprise in China. Over the years, the company developed over 90 brands of alcoholic beverages, and its products won numerous awards both domestically and abroad.
However, most of its products were exported abroad in the first two decades due to the low income of the local population, and it was not until after the year 2000 when the economic boom finally provided the domestic population with sufficient disposable income to support the domestic market; this relatively recent occurrence coincided with the increased popularity of French wine in China. Other companies, including China Great Wall Wine Co., Ltd, Suntime and Changyu, have also risen in prominence, and by 2005, 90% of grape wine produced was consumed locally.
Also, as globalization has brought China onto the international economic scene, so too has its winemaking industry come onto the international wine scene. China has a long tradition of the fermentation and distillation of Chinese wine, including all alcoholic beverages and not necessarily grape wine, but is one of the most recent participants in the globalization of wine that started years ago in Paris, when several countries such as Canada realized that they may be able to produce wines as good as most French wine.
Quite recently, Chinese grape wine has begun appearing on shelves in California and in Western Canada. While some critics have treated these wines with the same type of disregard with which Chilean and Australian wines were once treated, others have recognized a new frontier with the potential to yield some interesting finds. Others have simply taken notice that China is producing drinkable table wines comparable to wines from other countries. Among the latest developments is the production of organic wine in Inner Mongolia.
As of 2012, a small number of large companies, such as Changyu Pioneer Wine, China Great Wall Wine Co., Ltd. and the Dynasty Wine Ltd., dominate domestic production. The total production of wine in 2004 was 370 thousand tons, a 15% increase from the previous year. The total market grew 58% between 1996 and 2001, and 68% between 2001 and 2006. 
Notable wine-producing regions include Beijing, Yantai, Zhangjiakou in Hebei, Yibin in Sichuan, Tonghua in Jilin, Taiyuan in Shanxi, and Ningxia. The largest producing region is Yantai-Penglai; with over 140 wineries, it produces 40% of China's wine.
China's Xinjiang Autonomous Region have an ancient history of viticulture going back to around the 4th Century BC, when Greek settlers brought the vine and more advanced irrigation techniques. The area around Turfan was, and still is, particularly noted for its grape production, and production of grape wines is mentioned in the historical record as well; Marco Polo mentioned that Carachoco (the name he used for Turfan) produced fine grape wines. The modern wine industry is largely patterned after French methods with a concentration on varieties like Cabernet. However, the Uighur traditional technique has survived especially in counties surrounding Kashgar. The Uighur home-made wine generally called "museles" (from Arabic "المثلث ", meaning "the triangle") is still being brewed by households in many villages. Unlike wines west of Xinjiang, the brewing of museles requires crushing of local varieties of grapes by hand, then strained using the Uighur atlas silk, then boiled with amount of water equal to the juice and desired portion of sugar, until the volume of the mixture is down to the original volume of the juice, then stored in clay urns together with folk recipes varying by localities---in some counties, traditional Uighur herbal medicines, and goji, mulberries, sea-buckthorn, cloves, etc. in others, and even raw and unfeathered pheasants or poussin in others. The brew usually takes more than a month to accomplish. It is then un-urned, filtered and bottled to be storred for long periods. In some villages, the ritual of communally gathering a mixture of folk museles brews in a large village urn marks the occasion following the harvest and process of grapes. Museles is now being standardized by the wine producing industry in China and marketed under the brand-name of Merceles.
Recent success of Ningxia wine
The Ningxia province has also been in the limelight for its high quality wines. After a red wine won the Decanter trophy in May 2011, on 14 December 2011 in Beijing, in a competition tagged "Bordeaux against Ningxia", experts from China and France tasted five wines from each region. Ningxia was the clear winner with four out of five of the top wines. The best of all was the 2009 Chairman's Reserve, a Cabernet Sauvignon from the Grace Vineyard.
China (including Hong Kong) is among the top ten wine markets in the world. According to a study by Vinexpo and International Wine and Spirits Research (IWSR), China was the world's fifth-largest consumer of wine (both domestic and imported) in 2011. A study by the same organizations revealed in 2014 estimates that 2.17 billion bottles of wine were consumed in China in 2013, keeping China in fifth place. Because Chinese mostly drink red wine, China is now the world's largest market for red wine. China's consumption of red wine has grown by 136% since 2008, whereas it has declined by 18% in France, the second-largest consumer. The United States remains the largest market for all types of wine (red, white, rosé, and sparkling), with total sales of approximately 4 billion bottles, slightly ahead of France and followed by Italy and the United Kingdom.
The Chinese wine market has experienced a 20% annualized growth rate between 2006 and 2011, and is forecast to grow by another 54% by 2015. Currently, per-capita wine consumption in the country is only 0.35 liters.
Products and availability
Most medium to large restaurants, regardless of the fare, sell wine by the bottle, usually only red. Generally, only high-end restaurants serve wine by the glass. Wine sold by the bottle is also available at large KTV establishments, and major hotels.
Since around 2008, many small convenience stores have begun to carry a small selection of wines, with specialty wine shops emerging in cities throughout the country. These specialize in both foreign and domestic brands. Meanwhile, major supermarkets have steadily increased their selection, from several domestic brands, to a wide variety of wines from around the world. Among these are sweetened, flavoured wines. These are made of a mixture of grape wine and a sweetened, flavoured drink similar to Kool-aid. These wines have similar labels to genuine wines, have an alcohol content of approximately 6%, and are much lower in price.
Demographics and preferences
Statistics show that the main market for white wine is among females, who prefer it over beer, still the main alcoholic beverage for most males; red wine has become a symbol of the elite and rich and is usually used as a table wine. In 2005, 80% of vineyards produce red wine and 20% of vineyards produce white wine, while 90% of wine consumed as of 2007 is red wine. 
Method of consumption
Both red and white wines are commonly served chilled. The wine may be poured into ordinary wine glasses in tiny amounts, or very small, glass baijiu glasses. When served at a table with more than two people, similar to the style of drinking baijiu, it is typically consumed during a group toast, and often with the entire glass being finished at once. This is particularly true when served during restaurant meals.
- History of Chinese wine (in Chinese)[dead link]
- Sampson 1869, p. 52, cited in Shafer 1963, p. 145.
- Sima 1993, pp. 244–45 ("The Han envoys brought back grape and alfalfa seeds to China and the emperor for the first time tried growing these plants in areas of rich soil. Later, when the Han acquired large numbers of the 'heavenly horses' and the envoys from foreign states began to arrive with their retinues, the lands on all sides of the emperor's summer palace and pleasure towers were planted with grapes and alfalfa as far as the eye could see." [Shiji, chap. 123]); Black 2006, p. 167 ("it seems that grape seeds were brought back from Ferghana in modern Uzbekistan by General Chang Chien [Zhang Qian] during the Han dynasty between 136 and 121 BC and planted in Xinjiang and Shaanxi (Xian)").
- Huang 2000, p. 240.
- Huang 2000, pp. 240–1, citing Tao Hongjing's Mingyi Bielu 名醫別錄 for the claim that vines were successfully grown in several parts of Gansu, notably in Dunhuang.
- Huang 2000, p. 241.
- Huang 2000, pp. 241–2.
- Wine production in China - wines-info[dead link]
- Hansen bioWine Group. "Hansen BioWine from Inner Mongolia". Retrieved 16 May 2014.
- Chen Jun (September 2003). "Who Can Change Chinese People's Consumption Patterns?". Wine Business Monthly. Retrieved 15 May 2014. (subscription required)
- Chinese Markets for Wines - wines-info[dead link]
- Chinese Wine Marketing Conference Highlights Advantages & Issues in China's Wine Industry - wines-info[dead link]
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- Laurie Burkitt (15 December 2011). "Ningxia Beats Bordeaux. Or Does It?". The Wall Street Journal. Retrieved 16 December 2011.
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- Jason Chow (29 January 2014). "China is now World's Biggest Consumer of Red Wine". The Wall Street Journal. Retrieved 16 May 2014.
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- Black, Jeremy (2006), "China – Ancient China", in Robinson, Jancis (ed.), The Oxford Companion to Wine (Third ed.), Oxford: Oxford University Press, pp. 167–68, ISBN 978-0-19-860990-2.
- Huang, H. T. (2000), Science & Civilisation in China, Volume VI: Biology and Biological Technology, Part 5: Fermentations and Food Science, Cambridge: Cambridge University Press.
- Sampson, Theos. (1869), "The Song of the Grape", Notes and Queries on China and Japan 3: 52.
- Shafer, Edward H. (1963), The Golden Peaches of Samarkand: A Study of T'ang Exotics, Berkeley and Los Angeles: University of California Press, ISBN 0-520-05462-8.
- Sima, Qian (1993) [100 BC], Records of the Grand Historian, Han Dynasty II, Translated by Burton Watson (revised ed.), New York: Columbia University Press, ISBN 0-231-08166-9. ISBN 978-0-231-08167-2 (paperback).
- Insel, Barbara (January 2014). "The Evolving Global Wine Market". Business Economics 49 (1): 46–58. doi:10.1057/be.2014.3. – via Questia (subscription required)
- Taber, George M. (2011). A toast to bargain wines: How innovators, iconoclasts, and winemaking revolutionaries are changing the way the world drinks. New York: Scribner. ISBN 978-1-4516-4436-4. ISBN 978-1-4391-9518-5 (paperback).