In addition to wings, Wing Zone also sells boneless wings, chicken fingers, buffalo shrimp, sandwiches (1/2 lb. burgers, grilled chicken, or chicken finger), potato wedges, beer battered onion rings, fried mushrooms, salads, mozzarella sticks, beer battered fried pickles, and brownie and banana deserts. Wing Zone is also known for its unprecedented 15 available wing sauces. One of its available sauces, Garlic Parmesan, was awarded "Most Creative Sauce" at the 2003 National Buffalo Wing Festival.
The Wing Zone idea was conceived in 1991 by Matt Friedman and Adam Scott, then two students at the University of Florida. In an attempt to offer a late-night alternative to pizza delivery, to satisfy their munchies, the two students took over their fraternity kitchen at nights and began developing their own techniques for creating original buffalo wings. According to Wing Zone's website, they sold out on their first two nights of business. Noting the tremendous business opportunity, Matt and Adam opened up their first two stores in Gainesville, Florida in 1993. As of 2010 Wing Zone has opened their first international store in Panama City Panama.