Witches of East End (TV series)

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Witches of East End
Witches of East End intertitle.png
Genre Supernatural drama
Fantasy
Comedy-drama
Based on Witches of East End 
by Melissa de la Cruz
Developed by Maggie Friedman
Starring
Composer(s)
Country of origin United States
Original language(s) English
No. of seasons 2
No. of episodes 23 (List of episodes)
Production
Executive producer(s)
Producer(s)
  • Kelly A. Manners (pilot only)
  • Shawn Williamson
Location(s)
Running time 43 minutes
Production company(s)
  • 3 Arts Entertainment
  • Curly Girly Productions
  • Fox 21
Broadcast
Original channel Lifetime
Picture format 720p (HDTV)
Audio format Dolby Digital 5.1
Original run October 6, 2013 (2013-10-06) – October 5, 2014 (2014-10-05)
External links
Official website

Witches of East End is an American supernatural drama television series based on the book of the same name by Melissa de la Cruz.[1] The series premiered on Lifetime on October 6, 2013.[2] Set in the fictional seaside town of East End, it follows the lives of a family of witches – Joanna Beauchamp (Julia Ormond) and her two grown-up daughters, Freya Beauchamp (Jenna Dewan Tatum) and Ingrid Beauchamp (Rachel Boston), as well as her sister Wendy Beauchamp (Mädchen Amick).

On November 22, 2013, Lifetime renewed Witches of East End for a second season to consist of 13 episodes,[3] which premiered on July 6, 2014.[4] On November 4, 2014, Lifetime cancelled Witches of East End after a decline in ratings during the second season.[5][6][7] The series finale aired on October 5, 2014.[5]

Overview[edit]

The series stars Julia Ormond as lead character Joanna Beauchamp, a witch and mother of Freya Beauchamp (Jenna Dewan Tatum) and Ingrid Beauchamp (Rachel Boston), who are part of the next generation of witches. Mädchen Amick co-stars as Joanna's mischievous witch sister Wendy Beauchamp. The series is loosely based on the book's plot, with one change being that Freya and Ingrid are initially unaware of their magical powers.[8]

Cast, people, and characters[edit]

Notes: a^ Guest in pilot, starring from episode 2 onwards.

Development and production[edit]

On July 19, 2012, it was announced that Lifetime had ordered a pilot for Witches of East End for its 2013 season, and that the show would be executive-produced by both Maggie Friedman and Erwin Stoff, and produced by Fox 21.[9] On January 31, 2013, it was revealed that Lifetime had picked up Witches of East End with ten episodes and that it was scheduled to premiere later that year.[10][11][12] The executive VP of programming for Lifetime Networks, Rob Sharenow, said "We've been thrilled about Witches of East End and its powerful premise since the moment we bought the property, and our friends at Fox 21 helped develop it for television. This is one of the most exciting ensemble casts we've seen and the whole show is fresh, original and just right for Lifetime."[13]

Casting[edit]

On August 30, 2012, it was announced that Julia Ormond had landed a main role on the show, as Joanna Beauchamp.[14] On September 14, 2012, the role of Freya Beauchamp was officially given to Jenna Dewan Tatum,[15] who publicly announced on December 17, 2012, that she and husband Channing Tatum were expecting their first child.[16] On September 17, 2012, the lead male role of Dash Gardiner was assigned to Patrick Heusinger.[17] And on September 19, 2012, Rachel Boston and model Daniel Di Tomasso were announced to have earned the two remaining main roles, respectively Ingrid Beauchamp and Killian Gardiner.[18] Finally, as announced on September 25, 2012, Nicholas Gonzalez would portray detective Matt Torcoletti.[19] On October 9, 2012, two guest star announcements were made: Mädchen Amick, who then became a part of the permanent main cast, and Glenne Headly would join the cast of Witches of East End - the first one as Wendy (Joanna's sister) and a leading role and the second as Penelope (the Gardiner brothers' mother).[20] Tom Lenk was later given the role of Hudson Rafferty, Ingrid's gay best-friend, as announced on October 16, 2012.[21]

Casting however underwent a few changes. As revealed by Nicholas Gonzalez himself on his Twitter account,[citation needed] a few days after the pick-up announcement, the actor was dropped from the show, and on June 6, 2013, it was announced that Patrick Heusinger's role as Dash Gardiner would be recast, for creative reasons.[22] On June 26, TVLine revealed that Eric Winter would replace Patrick Heusinger as Dash Gardiner.[23] On July 9, the recurring role of the detective Adam (formerly Matt Torcoletti) was assigned to Jason George.[24] On July 12, Virginia Madsen replaced Glenne Headly for a multi-episode arc as Penelope, Dash and Killian's mother.[25] On August 12, Freddie Prinze, Jr. booked a guest role on the show, as Leo Wingate, with a possibility that it could become recurring.[26] On August 14, Anthony Lemke was cast as recurring Harrison Welles.[27]

Filming[edit]

Filming the pilot episode began on October 16, 2012 in the port town of Wilmington, North Carolina, where several scenes were shot. On October 29, 2012, the crew moved for a week to Macon, Georgia, where they filmed the wedding scenes for the pilot at the historical Hay House.[11] On Monday 5, 2012, the crew returned to filming in North Carolina for a final day of shooting.[citation needed]

When the network Lifetime announced Witches of East End was going to be a series, it was also revealed that filming the rest of the series would happen in Vancouver, British Columbia, Canada, instead of continuing in Wilmington, NC.[28] Later on, the filming period was announced as going from July 16 to October 21.[citation needed] Maggie Friedman announced on Twitter on June 10 that she was scouting locations for the series, trying to "find Fair Haven".[29]

Reception[edit]

Critical reception[edit]

Critical reaction to Witches of East End has been mixed, with a score of 50 on Metacritic[30] and 70% for the first season so far on Rotten Tomatoes[31] with a consensus saying "Although it's ridiculously soapy, Witches of East End is often campy fun; it's a supernatural spectacle that's entertaining despite its silliness."

Lori Rackl of Chicago Sun-Times[32] described the show as a "Soapy, silly adaptation of Melissa de la Cruz's best-seller." Matthew Gilbert of Boston Globe[33] reviewed the show saying "[It] will remain a missable new supernatural series populated by wooden actors and feeble plotlines." Matt Roush of TV Guide[34] summed up his review saying "Whatever the opposite of spellbinding is, that's this show." Diane Werts of Newsday gave the show a more positive review, saying "What's utterly clear is that the starter hour picks up steam whenever loose-cannon Amick bops around -- although Ormond does a nice job of grounding its shenanigans in a semblance of reality." She finishes her review giving the pilot a B rating.[35] Allison Keene from The Hollywood Reporter also praised the premiere, claiming "Witches of East End is up against a number of other supernatural shows, and there becomes a question of saturation. Fortunately or unfortunately, we aren't at that point, yet. It seems there's plenty more room at the table, and there, Witches of East End currently looks like the most fun."[36] Neil Genzlinger of The New York Times also gave the show a glowing review, starting off by negatively reviewing the "humorless" witches on shows such as the 2013 debuts of Sleepy Hollow and The Originals, then going on to say Witches of East End is a welcome relief to those series. He further applauds the casting and characters, saying "thanks to zippy repartee among the stars. Ms. Amick is hilarious, and Ms. Dewan Tatum and Ms. Boston make a pretty amusing pair of mismatched sisters." He ends the review with "there is a lot of heavy fare on television on Sunday nights. If “Witches” can retain its wry tone, it will be a satisfying alternative for viewers looking for a lighter way to end the weekend."[37] Lily Moayeri of Under the Radar[38] compared the show with Charmed saying "Witch-themed shows work better when both the witches and the target audience are teenagers. The grown-up witches on Witches of East End are just a little too ridiculous-even more so than the witch sister trio of Charmed."

The show's second season currently has a 90% user rating on Rotten Tomatoes.[39]

Ratings[edit]

Witches of East End premiered on a Sunday night to 1.93 million viewers and a 0.7 18-49 rating.[40] The premiere rated on par to the June 23 premiere of Lifetime's other new show Devious Maids, however, Witches of East End faced a lot of tough competition and ended the night being the number two scripted drama on cable, behind Boardwalk Empire on HBO.

The following week, Witches of East End pulled a total of 1.93 million viewers and rose to a 0.8 18-49 rating, despite the return of The Walking Dead and its talk show Talking Dead breaking records on AMC.[41] The show remained the second highest-rated cable drama of the night again, behind The Walking Dead.

Season Timeslot (EST) Number of Episodes Premiere Finale Average

(in millions)

Date Viewers
(millions)
18-49 Rating Date Viewers
(millions)
18-49 Rating
1
Sunday 10:00 pm
10
October 6, 2013 (2013-10-06)
1.93[42] 0.7[42]
December 15, 2013 (2013-12-15)
1.74[43] 0.6[43] 1.67[5]
2
Sunday 9:00 pm
13
July 6, 2014 (2014-07-06)
1.12[44] 0.5
October 5, 2014 (2014-10-05)
1.03 0.4 1.13[5]

Broadcasts[edit]

Witches of East End premiered in the United Kingdom on November 5, 2013 on the second night of the newly formed UK channel, Lifetime UK.[45] The second season premiered on August 25, 2014. In Australia, Witches of East End premiered on Eleven on August 4, 2014.[46]

Cancellation and fan campaign[edit]

On November 4, 2014, it was announced that Lifetime had cancelled Witches of East End after a decline in ratings during the second season.[5][6][7] The first season averaged 1.67 million viewers, but dropped in its second season to 1.13 million.[5] After its cancellation, fans launched an online petition campaign to save the show called "Renew Witches of East End".[47] The petition became popular on Twitter, where fans were told to use the hashtag #RenewWitchesofEastEnd and tweet it to Lifetime's Twitter account.[47] The campaign also received support from celebrities on Twitter who backed the show to be renewed, including Channing Tatum, William Shatner and Snooki as well as stars from classic cult television series such as Buffy the Vampire Slayer '​s Sarah Michelle Gellar and Charmed '​s Shannen Doherty and Holly Marie Combs.[47] By November 25, 2014, the petition had received more than 80,000 signatures.[48]

References[edit]

  1. ^ "Lifetime’s ‘Witches Of East End’ Picked Up To Series". Deadline.com. Retrieved February 2, 2013. 
  2. ^ "TCA: Lifetime's 'Witches Of East End' Debuts Oct. 6". Deadline.com. Retrieved July 26, 2013. 
  3. ^ "'Witches of East End' Renewed for Second Season by Lifetime". TV By The Numbers. Retrieved November 22, 2013. 
  4. ^ a b http://tvline.com/2014/05/07/witches-of-east-end-season-2-premiere-date-lifetime/
  5. ^ a b c d e f Abrams, Natalie (November 4, 2014). "Lifetime cancels 'Witches of East End'". Entertainment Weekly. Retrieved November 5, 2014. 
  6. ^ a b Ng, Philiana (November 4, 2014). "'Witches of East End' Canceled by Lifetime". The Hollywood Reporter. Retrieved November 5, 2014. 
  7. ^ a b Andreeva, Nellie (November 4, 2014). "Witches of East End Cancelled by Lifetime After Two Seasons". Deadline.com. Retrieved November 5, 2014. 
  8. ^ "'Buffy's' Tom Lenk Joins Lifetime's 'Witches of East End' (Exclusive)". Hollywood Reporter. Retrieved February 2, 2013. 
  9. ^ Lifetime Orders ‘The Secret Lives Of Wives’, ‘Witches Of East End’ Pilots from Deadline.
  10. ^ Lifetime's 'Witches Of East End' Picked Up To Series, from Deadline.
  11. ^ a b "Lifetime TV pilot shoots at Hay House". Macon.com. Retrieved November 3, 2012. 
  12. ^ "Lifetime orders 'Witches of East End'". Variety. Retrieved February 2, 2013. 
  13. ^ Lifetime Picks Up Drama 'Witches of East End', by broadcastingcable.com.
  14. ^ Julia Ormond To Star In Lifetime Pilot ‘Witches Of East End’ from Deadline.
  15. ^ Jenna Dewan Joins Cast of Lifetime's ‘Witches of East End’ from TVLine.
  16. ^ Jenna Dewan-Tatum confirms pregnancy from MTV News.
  17. ^ Role of Dash Gardiner Cast in Witches of East End from the Chicago Tribune.
  18. ^ American Dreams’ Rachel Boston Cast in Lifetime’s ‘Witches of East End’ from TVLine.
  19. ^ Nicholas Gonzalez Nabs Series Regular Role On Lifetime’s ‘Witches Of East End’ Pilot from Deadline.
  20. ^ Madchen Amick, Glenne Headly Join Lifetime's 'Witches of East End' from The Hollywood Reporter.
  21. ^ 'Buffy's' Tom Lenk Joins Lifetime's 'Witches of East End' from The Hollywood Reporter.
  22. ^ Michael Ausiello (June 7, 2013). "Exclusive: Lifetime's Witches of East End Recasting Jenna Dewan-Tatum's On-Screen Beau". TV Line. Retrieved June 9, 2013. 
  23. ^ Eric Winter Joins Lifetime's Witches of East End as Jenna Dewan-Tatum's New Beau from TVLine.
  24. ^ 'Grey's Anatomy' Favorite Heads to 'Witches of East End' from Hollywood Reporter.
  25. ^ Virginia Madsen Joins Lifetime's ‘Witches of East End’ from TVLine.
  26. ^ 'Witches of East End' conjures up guest spot for Freddie Prinze Jr. from Inside TV, Entertainment Weekly.
  27. ^ Anthony Lemke Joins Lifetime’s 'Witches of East End' from Televixen.com
  28. ^ “Witches of East End” goes to series, but production moves to Vancouver from StarNews Online.
  29. ^ Maggie Friedman Twitter Status
  30. ^ Witches of East End on Metacritic
  31. ^ Witches of East End on Rotten Tomatoes
  32. ^ [1]
  33. ^ [2]
  34. ^ [3]
  35. ^ 'Witches of East End' review: Shifting tone
  36. ^ Witches of East End: TV Review
  37. ^ 'Witches of East End' Sweep in on Lifetime
  38. ^ [4]
  39. ^ Witches of East End Season 2 on Rotten Tomatoes
  40. ^ Sunday Cable Ratings: 'The Walking Dead' Wins Night, 'Talking Dead', 'Witches of East End', 'Homeland, 'Boardwalk Empire' & More
  41. ^ Sunday Cable Ratings: 'Keeping Up With the Kardashians' & 'Thursday Night Football: Special Edition' Tie for Lead + 'Real Housewives of New Jersey' & More
  42. ^ a b Kondolojy, Amanda (October 8, 2013). "Sunday Cable Ratings: 'The Walking Dead' Wins Night, 'Talking Dead', 'Witches of East End', 'Homeland, 'Boardwalk Empire' & More". TV by the Numbers. Retrieved October 8, 2013. 
  43. ^ a b Kondolojy, Amanda (December 17, 2013). "Sunday Cable Ratings: 'The Real Housewives of Atlanta' Tops Night + 'Homeland', 'Bar Rescue', 'Psych' & More". TV by the Numbers. Retrieved December 17, 2013. 
  44. ^ Bibel, Sara (July 9, 2014). "Sunday Cable Ratings: 'True Blood' Wins Night, 'The Last Ship', 'Falling Skies', 'The Leftovers', 'Devious Maids', 'Witches of East End', & More". TV by the Numbers. Retrieved July 9, 2014. 
  45. ^ Lifetime UK Sets Premiere Date For ‘Witches Of East End’
  46. ^ Knox, David (July 22, 2014). "Update: Witches of East End". TV Tonight. Retrieved July 22, 2014. 
  47. ^ a b c Hetherington, Gavin (November 20, 2014). "Witches of East End – The Ultimate #RenewWitchesofEastEnd Guide". SpoilerTV.com. Retrieved November 21, 2014. 
  48. ^ John, Simi (November 25, 2014). "Witches of East End: Jenna Dewan Tatum, Madchen Amick and More Cast Members Campaign for Show's Renewal". International Business Times. Retrieved November 28, 2014. 

External links[edit]