Recent cover of Woman
||mainstream women's weekly magazine
||313, 404 (ABC Jan-June 2010)
Woman is a mainstream weekly title for 30- and 40-something women. Edited by Karen Livermore, it encompasses a mix of celebrity gossip and TV news, real-life stories, and body-confident fashion and beauty tips. Its lifestyle section offers ideas on homes, interiors and food, up-to-the-minute product reviews and user-friendly advice.
Published by IPC Media and edited by Karen Livermore, Woman is a brand within the mainstream women’s weekly magazine sector attracting a circulation of over 370,000 each week.
Woman launched in 1937. During World War II it provided a range of fashion tips to cope with clothes rationing as well as recipes to deal with the shortages and alternatives. For example, in August 1943 the recipes article focused on uses of "Household milk", which was how they referred to powdered milk.