Wonderstruck (fragrance)

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Wonderstruck perfume.jpg
Fragrance by Taylor Swift
Type Women's fragrance
Released October 2011
Label Elizabeth Arden
Tagline The beginning of something magical
Successor Wonderstruck Enchanted

Wonderstruck is a women's fragrance from Elizabeth Arden. Endorsed by country singer Taylor Swift, it took its name from Swift's song "Enchanted", which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

It was released in the US in October 2011.[1] Together with Justin Bieber's Someday it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2]

Swift has released a spin-off fragrance, Wonderstruck Enchanted, in the US in September 2012.[3]

Country Date Realised Wonderstruck
December 13, 2012
October, 2011
August 17, 2012
October 13, 2012
July 15, 2012


  1. ^ a b "Want To Smell Wonderstruck Like Taylor Swift? Now You Can!", Hollywood Life, retrieved 30 June 2012 
  2. ^ "Justin Bieber to receive Fragrance Foundation award", CBSNews.com, retrieved 30 June 2012 
  3. ^ "Taylor Swift Announces Second Scent, Wonderstruck Enchanted", People, 29 June 2012, retrieved 30 June 2012