Wooga

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Wooga GmbH
Type Private
Industry Video games, Social Network Service, Mobile games, Games development, Social Games, Facebook games
Founded 2009
Headquarters Berlin, Germany
Key people Jens Begemann
Philipp Moeser
Website http://www.wooga.com/

Wooga is a mobile-first game developer located in Berlin, Germany.[1][2] The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook. It is the world's 5th biggest game developer (by monthly active users) on the Facebook platform as of March 2014.[3]

The Wooga offices in Berlin, Germany.
The Wooga offices in Berlin, Germany.

At GDC 2014, CEO, Jens Begemann presented the company’s new development approach, which he calls the “hit filter”. The focus of this new approach is to create 2 hits per year.[4]

Company Structure[edit]

Wooga’s company structure is non-traditional. Game development is decentralized, and dealt with by autonomous teams working under separate studios within the company. Business functions, such as HR, PR, and marketing are dealt with centrally.[5]

History[edit]

  • In July 2009, Wooga launched its first game, Brain Buddies. The game reached 5 million monthly players 3 months after launch.[8]
  • In February 2010, Wooga launched its second game, Bubble Island, which reached 4 million monthly players in 8 weeks.
  • In March 2011, Wooga launched Diamond Dash. Wooga raised a Series B Round of $24 m funding in May 2011.[13]
  • Magic Land was launched during the GDC Europe in August 2011 in Cologne. In December 2011 Wooga presented Diamond Dash for iPhone and iPad in Paris and consequently announced its global launch on the iOS App Store. In March 2012, Wooga announced that Diamond Dash had been downloaded over 11 million times since launch.[14]
  • In March 2013 Wooga launched both Monster World mobile for iOS and Pearl’s Peril. Pearl’s Peril became the company’s fastest selling game. [15]
  • In April 2013 Wooga launched Pocket Village.
  • In August 2013 Jelly Splash launched on iOS.[16] The game was subsequently released on the Facebook.com platform in September 2013, and on Android in October 2013.[17] Wooga also launched Jelly Splash as a test title for the Korean KakaoTalk platform in November 2013.[18]

Figures[edit]

According to Metrics Monk, in February 2014 Wooga has a total of ca. 35 million monthly active users and 7.7 million daily active users on the Facebook platform.[20]

As of 24 February 2014, Wooga was the 43rd highest grossing app developer on the Apple iTunes Store,[21] and 78th highest grossing on the Google Play platform,[21] according to App Annie.

Facebook Games[edit]

  • Diamond Dash (15.5 million monthly active users and 2.4 million daily active users) [20]
  • Bubble Island (3.3 million monthly active users and 0.5 million daily active users)[20]
  • Monster World (3.0 million monthly active users and 0.7 million daily active users)[20]
  • Magic Land (0.3 million monthly active users and 61k daily active users)[20]
  • Happy Hospital (0.1 million monthly active users and 7k daily active users)[20]
  • Brain Buddies (0.2 million monthly active users and 9k daily active users)[20]
  • Kingsbridge (0.3 million monthly active users and 36k daily active users)[20]
  • Farm Tales (0.7 million monthly active users and 89k daily active users)[20]
  • Pearl’s Peril (4 million monthly active users and 1.4 million daily active users)[20]
  • Jelly Splash (8.4 million monthly active users and 2.1 million daily active users)[20]

[23]

References[edit]

  1. ^ http://www.pocketgamer.biz/r/PG.Biz/Wooga+news/news.asp?c=54495
  2. ^ "[1]." Retrieved on June 9, 2010.
  3. ^ "Appdata Top Developers Leaderboard by MAU." Retrieved on February 21, 2014.
  4. ^ Takahashi, Dean (22 March 2014). "Jens Begemann on making the transition from social to mobile". Retrieved 24 March 2014. 
  5. ^ http://thenextweb.com/entrepreneur/2013/09/08/using-independent-teams-to-scale-a-small-company-a-look-at-how-games-company-wooga-works/#!A6qKv
  6. ^ http://venturevillage.eu/video-wooga-jens-begemann
  7. ^ http://www.xing.com/profile/Patrick_Paulisch
  8. ^ "Facebook Game “Brain Buddies”: Five million monthly users." Retrieved on June 9, 2010.
  9. ^ "Following the Playfish exit, social games developer Wooga secures a further €5 million funding." TechCrunch.
  10. ^ "wooga secures €5m ($7.5m) in funding led by Balderton." wooga.com
  11. ^ "Wooga Goes Facebook Farming with Monster World." Inside Social Games.
  12. ^ a b [2] Wooga.com, Games-Page
  13. ^ "[3]."Techcrunch
  14. ^ http://www.wooga.com/2012/03/social-success/
  15. ^ http://www.insidesocialgames.com/2013/05/13/pearls-peril-is-woogas-fastest-growing-game-to-date/
  16. ^ http://appadvice.com/appnn/2013/08/the-next-candy-crush-saga-colorful-match-three-game-jelly-splash-launches-on-ios
  17. ^ http://www.appsgoer.com/2013/10/26/jelly-splash-soft-launched-on-android/
  18. ^ http://www.pocketgamer.biz/r/PG.Biz/The+Charticle/feature.asp?c=55523&territory=asia
  19. ^ http://www.insidesocialgames.com/2013/12/11/woogas-jelly-splash-crosses-eight-million-mau-across-facebook-mobile/
  20. ^ a b c d e f g h i j k http://www.metricsmonk.com/dashboard
  21. ^ a b https://www.appannie.com/intelligence/apps/google-play/top-publisher/worldwide/overall/?device=google-play&granularity=daily
  22. ^ [4]." Retrieved on 24 March 2014.
  23. ^ Appdata.com - wooga." Retrieved on 20 May 2011.

External links[edit]